The artificial intelligence market is one of the most talked about sectors in business right now. Investment is pouring in, new products are launching constantly and media interest shows no sign of letting up. For the companies actually operating in this space though, translating that general industry buzz into specific coverage for their own product or platform is a different challenge entirely.
Getting press coverage that reaches the right audience — investors, potential customers, industry partners — requires access to the right publications. It requires content that is written for those outlets. And it requires speed, because news in the AI sector has a short shelf life.
Kooc Media has been solving exactly these kinds of problems for companies in crypto, fintech and technology since 2017. The agency has now launched a dedicated PR service for the AI sector, bringing its established model of guaranteed placements, owned media and wide distribution to artificial intelligence companies for the first time as a focused, standalone offering.
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The Gap Kooc Media Is Filling
Ask most AI founders about their PR experience and the story tends to follow a familiar pattern. They engaged an agency, paid a retainer, waited for results and eventually received either very little coverage or coverage in publications their target audience does not read.
The issue is rarely that the company’s story is not interesting. It is that most PR agencies do not have the right connections for the finance and technology media that AI audiences actually follow. They pitch broadly, rely on existing journalist relationships that may not extend to specialist tech or crypto publications, and operate on timelines that do not suit fast-moving product cycles.
Kooc Media is structured differently at a fundamental level. The agency owns and runs a portfolio of in-house publications that sit directly within the finance and technology space. Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing are all Kooc Media brands with established audiences and editorial authority. Placements on these sites are guaranteed for every client as part of every campaign, regardless of which package is chosen. Details of all owned publications are available on the Kooc Media sites page.
Owning those media assets means Kooc Media can deliver on its promises rather than simply making them.
What the AI PR Campaign Covers
Kooc Media’s AI PR service is a complete package that takes clients from initial brief through to published coverage and a detailed results report.
It starts with the writing. Kooc Media’s internal editorial team handles press release creation, which means companies do not need communications staff or writing experience to get started. The team works with the client to understand what is being announced and why it matters, then produces a press release written to the standard expected by the finance and technology publications it will appear in.
After client approval, the press release is published across the in-house network the same day. That same-day turnaround is a consistent feature of how Kooc Media operates and matters particularly for AI companies where announcements are tied to product launches, funding events or time-sensitive news.
Distribution then moves through the agency’s partner network, which extends across hundreds of websites and thousands of syndicated outlets. Premium packages unlock placements on major international business and financial media, including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today, Dow Jones feeds and comparable global platforms.
When distribution is complete, clients receive a full campaign report with live links to every placement. These links serve as verifiable proof of coverage for investor communications, add credibility when featured on a company website and generate backlink value that contributes to long-term search engine performance.
Michelle De Gouveia, spokesperson for Kooc Media, said: “AI companies are producing genuinely newsworthy stories every day — new tools, new funding, new partnerships, new capabilities. The problem is not the quality of the news. It is having a reliable route to get that news in front of the people who need to see it. That is what we provide. Guaranteed placements, same-day publication, and distribution that actually reaches the audiences our clients are trying to speak to.”
Free Inclusion in AgentLocker.ai With Every Campaign
Kooc Media has developed and launched AgentLocker.ai as a dedicated directory for AI tools and agents, and every client that runs an AI PR campaign is included in it automatically at no additional cost.
AgentLocker.ai is built for people who are actively searching for AI-powered products. The directory is organised across practical categories — automation, productivity, content creation, coding tools, data analysis, customer service, marketing, research and more — making it straightforward for users to find and evaluate tools that fit their specific needs.
The value of the directory listing sits in how it complements the press coverage. A press release generates a concentrated wave of attention when it is published. An AgentLocker.ai listing generates a steady stream of visibility over time from users who are browsing or searching the directory for tools in that particular category. Together they deliver both immediate impact and sustained discoverability.
For AI companies building a long-term profile, having a presence in a dedicated industry directory carries real weight. It signals legitimacy, makes the product easier to find through organic search and places the company alongside other credible tools in the same space.
Michelle De Gouveia commented: “We built AgentLocker.ai because we saw a genuine need for a quality directory in the AI tools space. Tying it into our PR service made obvious sense — our clients are exactly the kind of companies that should be listed there, and including it at no extra cost makes the overall package significantly more valuable. It is one of those things where everyone benefits.”
Cross-Sector Coverage for AI Companies in Multiple Industries
The AI industry intersects with a number of other fast-moving sectors, and for companies operating across these boundaries, Kooc Media’s broader service offering provides a way to reach multiple audiences through one agency.
AI businesses with products or services in the cryptocurrency and blockchain space — trading analytics, DeFi tools, on-chain intelligence platforms or AI-powered wallet products — can combine the AI PR offering with Kooc Media’s established crypto PR service. This ensures that the crypto-native audience hears the story alongside the broader tech and finance readership.
Companies developing AI applications for the iGaming sector — covering areas such as player personalisation, fraud prevention, compliance automation or operational efficiency — can access specialist iGaming media through Kooc Media’s gambling PR service. Running this in parallel with an AI PR campaign means the story reaches both the AI industry audience and the online gambling industry press at the same time.
Consolidating cross-sector media activity through a single agency saves time, reduces complexity and ensures messaging stays consistent across all channels.
No PR Experience Needed to Get Started
One of the more practical advantages of Kooc Media’s service is how low the barrier to entry is for companies that have not run PR campaigns before. There is no expectation that clients arrive with polished copy, an existing media strategy or knowledge of how the industry works.
The agency takes care of every element of the campaign. From the initial brief to the final report, clients are guided through the process by Kooc Media’s team. For AI startups and scale-ups where the founding team is focused on product development and growth, this hands-off approach to PR is a significant practical benefit.
Campaigns can start quickly, results are transparent and every placement is documented with a live link that clients can use immediately.
The Right Time to Build an AI Media Profile
In a sector moving as fast as artificial intelligence, the companies that establish a media presence early are the ones that are easiest to find, easiest to trust and easiest to remember when purchasing decisions are being made. Waiting until a company is already well known to start investing in PR means missing the period when coverage has the greatest impact on growth.
Kooc Media’s AI PR service provides a direct, efficient and guaranteed route to the press coverage that AI companies need to build that profile — without the uncertainty, delay or disappointment that comes with more traditional approaches to media relations.
Kooc Media’s AI packages are available now through the company’s website at https://kooc.co.uk.
