The online gambling industry is worth billions, but for licensed operators trying to attract players in regulated markets, getting noticed…
Browsing: PR
There is a particular moment that many online gamblers experience sooner or later. It happens when they try a new…
The most common mistake token projects make with their presale is not starting PR too early. It is starting too…
There was a time when choosing an online gambling platform was straightforward. You picked one of the big names, deposited…
Somewhere right now, a token project founder is refreshing their inbox waiting for a journalist to respond to a pitch…
There is a difference between what something could be and what it should be. Bet365 showed the world what online…
Standards evolve. The platform that defined online gambling for a generation is now watching a portion of that generation search…
Every industry has agencies that speak its language. Technology companies have PR firms that understand product launches and funding rounds.…
Strip away the opinions, the predictions, and the marketing language. Look only at the metrics. DraftKings alternative search volume: rising…
Traditional PR does not work for crypto gambling. That is not an opinion. It is something that hundreds of blockchain…
The most telling sign of a market shift is not when newcomers choose differently. It is when veterans do. Players…
Crypto presale marketing has an echo chamber problem. Project teams spend weeks cultivating communities on Telegram, Discord and Twitter. They…
Listen to the conversations happening across crypto gambling communities right now and a pattern becomes unmistakable. Players are talking about…
Empires do not fall because they fail. They get outgrown. DraftKings built one of the most successful online gambling operations…
There is a graveyard of cryptocurrency projects that had everything except visibility. Solid technology. Capable teams. Real use cases. Adequate…