Author: Michelle DG

The online gambling industry is worth billions, but for licensed operators trying to attract players in regulated markets, getting noticed has never been harder. Advertising restrictions are tightening, competition is fierce and the marketing channels that once delivered easy growth are becoming less effective by the month. Kooc Media, a specialist PR distribution agency serving the iGaming, crypto, fintech and technology sectors, is offering licensed operators a direct solution: performance-driven PR campaigns with guaranteed media placements and measurable results. Unlike traditional PR firms that rely on pitching stories to journalists and hoping for coverage, Kooc Media operates its own network…

There is a particular moment that many online gamblers experience sooner or later. It happens when they try a new platform for the first time and realize that what they thought was normal — slow withdrawals, thin bonuses, stale loyalty rewards — was actually just the standard set by the platform they happened to sign up for years ago. For an increasing number of Bet365 users, that moment is happening right now. Not because someone convinced them Bet365 was bad, but because they stumbled across something that made them realize it could be so much better. ZunaBet is that something.…

The most common mistake token projects make with their presale is not starting PR too early. It is starting too late. By the time most teams begin thinking about media coverage, the presale date is already locked in, the community is already expecting an announcement, and there is no time left to run a proper campaign. Kooc Media says the sharpest project teams it works with now book PR campaigns before they have even finalised their presale dates, treating media coverage as launch infrastructure rather than a last-minute add-on. The agency has operated in crypto, fintech and iGaming PR since…

There was a time when choosing an online gambling platform was straightforward. You picked one of the big names, deposited with your bank card, and that was it. Bet365 was often that choice. It was trusted, it was everywhere, and it covered all the basics — sports betting, casino games, live dealers, the full package. That simplicity is breaking down. The online gambling market in 2026 looks fundamentally different from even a few years ago. Cryptocurrency has gone from a curiosity to a genuine payment preference for millions of people. Game libraries have expanded from hundreds of titles to tens…

Somewhere right now, a token project founder is refreshing their inbox waiting for a journalist to respond to a pitch that was sent five days ago. The response will probably never come. That silence is the single most common experience in crypto PR, and it is the reason Kooc Media has spent eight years building a system designed to make it irrelevant. The agency does not pitch journalists. It publishes client coverage itself on news websites it owns and runs, then pushes that coverage out through a partner distribution network and financial newswire channels. For token launches, presales, IDOs and…

There is a difference between what something could be and what it should be. Bet365 showed the world what online gambling could be when built by talented people with long-term vision and the discipline to execute over decades. The result was a platform that millions of players relied on as the gold standard. ZunaBet is showing the world what online gambling should be when built for a generation that expects instant transactions, zero fees, transparent rewards, and a platform that reflects how they interact with every other digital product in their life. The result is a platform that is rapidly…

Standards evolve. The platform that defined online gambling for a generation is now watching a portion of that generation search for something new. Not because the standard dropped. Because the players raised theirs. Bet365 remains one of the most accomplished gambling platforms ever built. But throughout 2026, a measurable and growing number of its players have been searching for alternatives. The searches are not driven by complaints about Bet365’s quality. They are driven by players who have adopted cryptocurrency, experienced instant transactions in every other area of their financial life, and concluded that their gambling platform should work the same…

Every industry has agencies that speak its language. Technology companies have PR firms that understand product launches and funding rounds. Financial services brands have agencies that know how to navigate regulatory sensitivities. Even cannabis companies, once considered untouchable by mainstream PR, now have specialist firms competing for their business. The iGaming and betting industry has been waiting for the same thing. Despite being one of the largest digital entertainment sectors on the planet, gambling companies have been forced to make do with PR agencies that either do not understand their business or refuse to work with them entirely. Kooc Media,…

Strip away the opinions, the predictions, and the marketing language. Look only at the metrics. DraftKings alternative search volume: rising every month of 2026. Query specificity: increasing, indicating players moving from browsing to buying. Conversion behaviour: shifting from exploration to commitment. Platform adoption among alternatives: concentrated increasingly around one name. The metrics do not leave room for interpretation. A significant and growing portion of the online gambling market has decided to move beyond the traditional model, and the platform absorbing the largest share of that movement is ZunaBet. Launched in 2026 as a crypto-native casino and sportsbook, ZunaBet did not…

Traditional PR does not work for crypto gambling. That is not an opinion. It is something that hundreds of blockchain casino operators, Web3 sportsbook founders and GameFi project teams have learned the hard way after spending money on agencies that delivered polished press releases and zero published coverage. Kooc Media has built its entire business model around making sure that does not happen. The agency, which has served clients across crypto, fintech and iGaming since 2017, reports that crypto gambling has become its single fastest-growing service category. Operators are arriving in increasing numbers, often after failed campaigns with other agencies,…

The most telling sign of a market shift is not when newcomers choose differently. It is when veterans do. Players who have spent years on DraftKings, who know the platform thoroughly, who have deposited hundreds of times and withdrawn just as many, are the ones now searching for alternatives in record numbers. These are not impulsive decisions. They are informed ones. Made by players who have accumulated enough experience to articulate exactly what they want and enough confidence to go find it. The DraftKings alternative search trend in 2026 is not driven by dissatisfaction with a bad product. It is…

Crypto presale marketing has an echo chamber problem. Project teams spend weeks cultivating communities on Telegram, Discord and Twitter. They run AMAs, publish threads and coordinate influencer mentions. By launch day, they have an engaged group of supporters ready to participate. Then the presale opens and the team realises that their entire marketing effort reached the same relatively small pool of people who were already paying attention. The investors with the deepest pockets and the broadest networks — the ones who could push a presale past its target in days rather than weeks — often sit outside that echo chamber…

Listen to the conversations happening across crypto gambling communities right now and a pattern becomes unmistakable. Players are talking about what comes next. Not in abstract, future-tense terms but in practical, present-tense ones. They are comparing platforms, sharing experiences, and making recommendations. And the platform being recommended most often to players considering a move from DraftKings is ZunaBet. This is not happening in isolation. It is backed by search data showing consistent growth in DraftKings alternative queries throughout 2026. The trend reflects something more significant than routine platform hopping. It reflects a portion of the gambling market that has fundamentally…

Empires do not fall because they fail. They get outgrown. DraftKings built one of the most successful online gambling operations in history, and it continues to perform at a level that most companies in any industry would envy. But a portion of its natural audience is evolving in a direction that the traditional gambling model was never designed to follow. These players hold cryptocurrency. They transact instantly and for free in every other area of their financial life. They expect platforms to be fast, transparent, and rewarding in ways that feel proportional to their engagement. And when their gambling platform…

There is a graveyard of cryptocurrency projects that had everything except visibility. Solid technology. Capable teams. Real use cases. Adequate funding. They built something worth using and nobody outside their Telegram group ever found out about it. The project faded. The team moved on. The technology gathered dust. Visibility alone does not guarantee success, but invisibility almost certainly guarantees failure. And the primary tool for creating visibility in any industry — public relations — has been broken for cryptocurrency startups since the sector began. Kooc Media, a PR distribution agency that has served the blockchain and crypto space since 2017,…