WooCommerce is a top eCommerce solution with over three million online stores built on its platform, and it comes fully-loaded with numerous tools. Despite its many features, it’s not perfect. Your store will often need additional features that are not included in the initial WooCommerce. Plugins fill that void.
For online merchants using the WooCommerce platform, this guide examines some of the top plugins available and how they can improve your store’s functionality.
- 1 Customer Experience: An Online Store’s Primary Objective
- 2 The Top 20 WooCommerce Plugins
- 2.1 1. WooCommerce Multi-Currency
- 2.2 2. WooRewards
- 2.3 3. Beeketing for WooCommerce
- 2.4 4. Weglot
- 2.5 5. WooSlider Products Slideshow
- 2.6 6. OptInMonster
- 2.7 7. MonsterInsights
- 2.8 8. WooCommerce ShipStation Gateway
- 2.9 9. Customer Reviews for WooCommerce
- 2.10 10. PayPal Checkout
- 2.11 11. WP Notification Bar Pro
- 2.12 12. Mailchimp for WooCommerce
- 2.13 13. WooCommerce Waitlist
- 2.14 14. WooCommerce PDF Invoices and Packing Slips
- 2.15 15. YITH WooCommerce Wishlist
- 2.16 16. WooCommerce Customizer
- 2.17 17. PickPlugins Product Slider for WooCommerce
- 2.18 18. Booster for WooCommerce
- 2.19 19. EU VAT Compliance Assistant for WooCommerce
- 2.20 20. Product Feed Pro for WooCommerce
- 3 Tips for Operating a WooCommerce Store
- 4 Conclusion
Customer Experience: An Online Store’s Primary Objective
Success with your online store depends solely on your ability to deliver excellent customer experience. In an industry as competitive as ecommerce, this is critical. Research from HubSpot showed that 80 percent of customers often stop doing business with a firm because of poor customer experience.
Take shipping, for example. A Customer Report from Narvar revealed that 53 percent of American online shoppers wouldn’t patronize an online store that doesn’t deliver on time.
There are different aspects of the entire customer experience. Besides shipping, you have to worry about rewards, customer service, payment efficiency, site speed, and more.
Considering that there are millions of sites for them to choose from, you can’t afford to lag on any of these.
Integrating a lot of the features you need to improve customer experience is challenging on its own. However, there are plugins to help take care of that now. We’ve checked out some of the most helpful ones available, based on some primary needs your WooCommerce online store will have.
Our list aggregates some of the best WooCommerce plugins that can help your store deliver exceptional customer experience.
The Top 20 WooCommerce Plugins
Thanks to social media, most online stores get customers from different parts of the world. This opens up a significant challenge on currency conversion. WooCommerce Multi-Currency helps solve this by ensuring customers can recalculate prices and pay in their local currencies on the fly.
With this plugin, customers can easily convert shipping prices, coupons, product prices, and taxes without any issue. You can also set the plugin to detect customers’ locations and their preferred language and immediately convert currencies to those in their countries.
There’s also a fixed-price option that allows you to add a “fixed price” for each product in each currency. The price will overwrite the base price that the exchange rate calculates.
WooCommerce Multi-Currency Pricing
The plugin is sold at $99, billed annually. There’s also a 30-day money-back guarantee.
Long Watch Studio developed WooRewards. This plugin allows you to create reward systems for your happy and loyal customers. With this system, customers are incentivized to improve their loyalty and purchase more.
According to a study by YotPo, over 52 percent of American consumers will join the companies’ loyalty programs that they patronize. WooRewards can make it markedly more seamless for you to manage this process.
With WooRewards, you can create several loyalty programs, reward customers with points and badges as they achieve certain goals and targets. With WooRewards, you can even set up an order basket that a customer needs to spend to accumulate points, the number of points a customer needs to get coupons, and each coupon’s value.
WooRewards has a free trial version. However, the Pro version of the plugin costs $82.19 per year.
Beeketing for WooCommerce provides Conversion Rate Optimization Tools designed to improve sales. By enriching your customer journey, the tool helps a great deal to improve your conversion funnel.
This plugin comes with over ten built-in features, which it calls “apps.” Each app aims to boost conversion and guide customers through your sales funnel. Some of the top apps on Beeketing includes:
- Sales: The sales app displays all recent sales notifications to improve your site’s social proof
- Boost Sales: The app shows cross-sell and up-sell items and can boost your average order value
- Mailbot: It provides advanced customer segmentation to automate your email marketing and recover abandoned carts to keep customers
- Analytics: The app captures all relevant store data and presents them in an understandable format for data-driven decision making
Beeketing for WooCommerce Pricing
The plugin itself is free. However, most of the premium apps are available for anywhere between $8 and $49 per month.
Weglot is another exciting plugin for anyone who wants to grow their store and appeal to international customers. With the tool, you can translate and display your store’s content in over 100 languages.
The plugin combines machine translation with manual editing capabilities to give you multilingual access. In less than five minutes, it takes your store’s content and translates it.
You also get multilingual SEO directories, improving your store’s visibility on search engines. Besides full-store translation, Weglot also detects hidden website elements (titles, meta content, alt text) and translates them. Rather than managing multiple storefronts for different countries, Weglot handles the hassles for you.
The pricing tiers on Weglot includes:
- Starter: The plan costs $116.22. it gives you just one language, with support for 10,000 words.
- Business: The plan costs $223.05. It allows support for three languages and up to 50,000 words
- Pro: The plan costs $575.23. It supports five languages and up to 200,000 words
- Advanced: The plan costs $2,336.12. It supports ten languages and 1,000,000 words
- Enterprise: The plan costs $5,857.91. Word count and supported languages are customized per client.
Sliders help you showcase more product pictures while also economizing your website’s real estate. With WooSlider Products Slideshow, you can create aesthetically-pleasing sliders to showcase your products. The plugin enables you to select specific product tags and categories for display. You can choose specific featured products, items in stock, and more.
You can place slideshows at any part of the page, and the plugin provides you multiple content layout options.
WooSlider Products Slideshow Pricing
WooSlider Products Slideshow is available for $29 per year.
Cart abandonment is a silent killer for many online stores. Many customers tend to load items into their carts and then disappear. Data from SaleCycle shows that the average cart abandonment rate for 2018 was 75.6 percent.
OptinMonster helps fix this. The conversion-optimization plugin enables you to convert these cart-abandoning customers into paying ones using an exit-intent technology. Along with that, you can use OptinMonster to grow your mailing list, increase sales conversion, conduct onsite retargeting, and more.
The service also helps you to design beautiful, highly converting forms. It provides over 60 ready-made, mobile-friendly templates and form types. If you’re serious about boosting your sales organically, this is a must-have tool to subscribe to.
The plugin has the following pricing tiers:
- Basic Plan: The plan costs $9 per month. It supports just one site and 3,500 pageviews
- Plus Plan: The plan costs $19 per month. It supports two sites and 15,000 pageviews
- Pro Plan: The plan costs $29 per month. It supports three sites and 50,000 pageviews
- Growth Plan: The plan costs $49 per month. It supports five sites and 250,000 pageviews
MonsterInsights is one of the best Google Analytics plugins for ecommerce stores. The plugin provides a reliable ecommerce tracking tool that helps you to monitor data in Google Analytics reports.
With MonsterInsights, you can make even more sense of Google Analytics reports – a problem many beginners encounter. The plugin presents all the information you need more clearly, helping you to make data-driven decisions.
The plugin provides all of these stats in real-time, and it even comes with Google Optimize – a tool that helps with A/B testing, speed adjustments, and more. Setting up is easy, and it doesn’t require any coding knowledge.
The plugin is available in the following pricing tiers:
- Plus Plan: The plan costs $99.50 per year. It offers support for one site
- Pro Plan: This plan goes for $199.50 per year. You get support for up to five sites, as well as features like form conversions, custom dimensions, Google Optimize, and priority support
- Agency Plan: You get this plan for $399.50 per year. It supports 25 sites, and you get additional features like dedicated support and client management tools.
With the WooCommerce ShipStation Gateway, you can integrate your ShipStation account into your WooCommerce store and make it easier to manage your store’s shipping process.
The plugin can save you a great deal of time. It handles everything fulfillment-related from creating and printing shipping labels to returns and custom branding. With the WooCommerce ShipStation Gateway, you can also get discounts on shipping, regardless of the carrier you select.
The plugin also integrates with ShipStation Mobile, allowing you to run your store’s fulfillment processes on the go.
WooCommerce ShipStation Gateway Pricing
The plugin is free.
Every store needs regular customer reviews. They add social proof to your website and can help to generate more sales. Per data from TrustPilot, 89 percent of all ecommerce customers worldwide read product reviews before making purchases.
With Customer Reviews for WooCommerce, customers can effortlessly add reviews to your site. The plugin sends reminders to customers who purchase items to leave reviews. It then verifies their authenticity before publishing them. This is done through integration with Customer Reviews, an external service.
The plugin even allows your customers to add their pictures to reviews, which increases trust in your brand. You can filter reviews to push only positive ones to the site, and you can allow site visitors to vote on customers’ reviews. Besides, you can enable discounts for customers who leave reviews to incentivize others.
Customer Reviews for WooCommerce Pricing
The plugin comes with a free plan and a professional plan. The Pro plan costs $7.99 per month and $49.99 annually. The professional plan includes dedicated email support, personal branding, and advanced customization features.
10. PayPal Checkout
PayPal is the industry-leading payment processor. The PayPal Checkout plugin is a nifty tool that integrates your store with PayPal, allowing customers to make quick payments.
PayPal Checkout also provides customization features to make your customers’ experience more generic. It features support for Venmo, which allows your customers to share their purchases with friends. The Venmo compatibility is only available for U.S. customers.
PayPal Checkout Pricing
PayPal Checkout is free. However, the payment processor charges 2.9 percent of the transaction amount and $0.03 per transaction. You can find a breakdown of its transaction fees here.
Sleek notification bars are one of the best ways to draw customers’ attention to new products, updates, or partnerships. With WP Notification Bar Pro, you get various personalization and custom settings to enhance your notification bar for optimum visibility.
You can set objectives for the bar and even track the number of clicks and views.
WP Notification Bar Pro Pricing
The plugin has three licensing tiers:
- A single-site license costs $19 per year
- A three-site license costs $29 per year
- A license for unlimited sites costs $49 per year
Email marketing is important for building relationships with customers. Around 3.9 billion people worldwide have emails today – a number that could grow to 4.3 billion by 2023. This has made email a necessity for businesses. In the world of email marketing services, hardly does any come close to Mailchimp.
With Mailchimp for WooCommerce, you can sync your customers and their purchase data with your Mailchimp account. This allows you to send targeted campaigns, follow up on customers for reviews, and share product updates.
The tool also allows you to set up automation for abandoned products, track and segment customers based on their purchase histories, and embed pop-ups that convert your leads into paying customers.
Mailchimp for WooCommerce Pricing
Mailchimp for WooCommerce is entirely free.
Some items are so hot that customers wait for them to get back in stock. WooCommerce Waitlist helps you keep customers up to date on these items.
With this plugin, you get to track the demand for out-of-stock items. People can add these items to their waitlists and get notified as soon as they are back in stock.
The plugin is easy to install, and it collects customers’ emails automatically when they sign up for the waitlist. So, you can prevent customer turnover. With WooCommerce Waitlist, you get all the customization available.
You can design the emails, sort products on the waitlist by popularity, and even contact people on the waitlist directly. Customers also get a “Your Waitlists” tab on their account pages, from which they can view and manage the items on their lists.
WooCommerce Waitlist Pricing
WooCommerce Waitlist costs $49 per year. The plan gives you full support and updates, and it includes a 30-day money-back guarantee.
Invoices are important for any B2B online store. Managing clients and their orders is a full-time job on its own, and invoicing is a significant part of that.
Designed by Ewout Fernhout, this plugin automatically allows you to attach a PDF invoice to confirmation emails that you send out after each purchase. With WooCommerce PDF Invoices and Packing Slips, you get full customization over the invoices and packing slips you create.
The Pro version allows you to send packing slips directly to a printer, use premium templates, and even connect them to Dropbox.
WooCommerce PDF Invoices and Packing Slips Pricing
While the core plugin is free, the Pro version has the following pricing tiers:
- The one-site license goes for $4560
- The six-site license goes for $92.38
- The 30-site license goes for $162.54
With the YITH plugin, your customers can save certain products to buy later.
The YITH WooCommerce Wishlist plugin also allows you to send customized reminder messages to your customers who have items saved, improving sales. It integrates with social media platforms, allowing your users to share their wishlists online.
Also, there’s freedom with the wishlist’s formatting. You can adjust the number of columns, the products that show up on a page, etc.
YITH WooCommerce Wishlist Pricing
The plugin is available on multiple pricing tiers:
- A single-site license costs $105.23
- A six-site license costs $126.81
- A 30-site license costs $467.72
On its own, WooCommerce comes with its robust set of filters, which you can use to customize various site elements – including labels, button texts, and more. However, many of these filters will need some coding to be applied as required.
For those without coding knowledge, the WooCommerce Customizer is here to help out. With the plugin, you can customize various elements without writing code using the dedicated settings page. Some of these elements include the button text, the checkout coupon page, your “Add to cart” button, the number of products on a page, etc.
WooCommerce Customizer Pricing
The plugin is entirely free.
PickPlugins allows you to add a product slider to any page or blog post of your choice.
The sliders are optimized for both desktop and mobile platforms for cross-platform functionality. When a customer wants to check a product on the slider, they merely have to put their mouse on it, and it’ll stop sliding.
The plugin also connects to your product catalog, making it easy to replace any out-of-stock items. It supports unlimited sliders and products, and it allows you to customize everything – text alignment, font sizes, custom ratings, and more.
PickPlugins Product Slider for WooCommerce Pricing
The plugin comes with a Free version and a Pro version. The Pro version includes:
- Starter: The plan costs $29 per year and $99 for a lifetime license. It supports just one domain
- Developer: The plan costs $99 per year and $199 for a lifetime license. It supports ten domains
- Business: The plan costs $149 per year and $299 for a lifetime license. It supports 100 domains, and choosing the yearly plan gives you a 50 percent discount on renewing.
Every store owner desires growth. Booster for WooCommerce is one of the few plugins that can actively help with that. This feature-rich plugin encompasses several features, helping you to accelerate your store’s growth.
Booster for WooComemrce makes it easy to integrate several currencies to your site, allowing customers to change default currencies as required. The plugin also has a module where customers can add extra details for their orders.
Additional operational features on the plugin include PDF invoices, shipping and order management features, bulk price converting, global discounts, and the ability to let your customers offer their prices. Booster for WooComemrce solves many cross-border financial challenges.
Booster for WooCommerce Pricing
The Booster for WooCommerce plugin is available on the following pricing tiers:
- Basic: The basic plan comes with a single-site version that goes for $59.99 per year. For multiple-site support, you pay $89.99 a year.
- Booster Plus: Booster Plus costs $199 per year for a single-site license. For a multiple-site license, you pay $299.99.
The EU VAT Compliance Assistant for WooCommerce is a niche tool. With this plugin, you can calculate the Value-Added Tax (VAT) for specific products and add them to your pricing structure. VAT is a required payment for e-commerce sales in the European Union. Every small business owner needs to consider it. This plugin does the heavy lifting for you.
The tool conducts currency conversions and applies the VAT fees where necessary to ensure that you don’t lose money.
EU VAT Compliance Assistant for WooCommerce Pricing
The core plugin features are free. However, upgrading to the premium version will cost you $50 per year.
Product Feed Pro for WooCommerce is available on the WordPress directory. This plugin help store owners to create product feeds for their marketing channels, including Yandex, Facebook, Instagram, and Google Shopping.
With Product Feed Pro, you can include as many feeds you want. The plugin also doesn’t limit the number of products you can put in a feed. This is an invaluable tool for launching online marketing campaigns.
The plugin also allows you to set filtering and ruling for all channels, so you can strategically place some of your hottest products on your feeds. Possible filtering parameters include profit margins, availability, and even discounted items.
Product Feed Pro for WooCommerce Pricing
This plugin is free.
Tips for Operating a WooCommerce Store
Even with the plugins discussed above, you still have some more work to do to optimize your WooCommerce store. Their functionality will only help if you follow some tried and tested tricks for operating the store.
1. Use Great Photos
Photos are the prime visual aid. Numerous studies have shown that shoppers rely on them before making purchases. You should ensure that your product photos look fantastic. Also, try to get as many images as possible. Capture different angles and sizes, and ensure that you give customers a feel of how it could look.
2. Generate Useful Content
If your store panders to a specific audience, take advantage of the ability to share unique experiences. All of these can help you to connect more with your customers and gain insights from them too.
The best way to share these experiences is with a blog section. You don’t have to develop content every day, but be consistent with it. And when you do post, make the content interesting and useful to your audience.
3. Employ Newsletters
We already pointed out the significance of email marketing. With so many people still using their emails, you can harness the tool to improve your conversions.
If you have any updates, sales, partnerships, or something else that’s noteworthy, be quick to let your customers know. Elaborate as much as you can, and be sure to point out how they can benefit from these.
4. Involve Your Customers
Ecommerce shoppers today are very vocal and would like to share their experiences. This is why reviews are so critical. Along with praising you and your product, they also help you to know areas that need improvement.
Reviews also help you to know what customers would like and what they don’t. So, incentivize customers to leave reviews on products and let them be expressive.
5. Be Ready to Help
When running an online store, it’s impossible to overstate the significance of customer support. Besides just handling returns and other issues, it also concerns helping your customers feel more comfortable while on your site.
One of the easiest ways to run a customer support service is to answer some of the customers’ top questions on your FAQs page. Provide a contact form with an email or phone number so customers can reach you.
When they reach out, be responsive, and get on their case as quickly as possible.
It’s evident that simply creating an online store is not enough to succeed online. You need several functionalities to provide customers with the best experience possible. However, integrating them all can be tedious and expensive for a small business owner.
Plugins are flexible, affordable, and easy to set up. They provide the features you need on request and transform your store into an optimized, conversion-oriented powerhouse. Above, you have a list of some of the best plugins for WooCommerce ready to go.