Kooc Media, a PR distribution agency with deep roots in the crypto, fintech and technology sectors, has officially added online casinos, sportsbooks and iGaming companies to its core client base with a new dedicated press release service. The offering provides gambling brands with guaranteed article placements across the agency’s owned news websites, managed press release creation and access to newswire distribution reaching hundreds of media outlets worldwide.
The timing is no accident. Online gambling is experiencing a global boom. Sports betting is being legalised in new jurisdictions every year. Online casino revenues are climbing steadily across Europe, North America and emerging markets. New platforms are entering the space at a rapid rate, each competing for player attention in an increasingly crowded marketplace.
Yet despite this growth, gambling companies continue to face significant barriers when it comes to earning media coverage. The PR industry has largely ignored the iGaming sector, leaving operators to fend for themselves in a media landscape that often treats gambling content as untouchable. Kooc Media sees this as both a problem and an opportunity.
“There is a massive disconnect between how big the iGaming industry is and how little PR support is available to the companies in it,” said Michelle De Gouveia, spokesperson for Kooc Media. “We are here to close that gap with a service that actually delivers published articles, not just promises.”
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Guaranteed Coverage on Real News Websites
The foundation of Kooc Media’s service is its network of owned news publications. The agency operates multiple established media brands including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These sites publish content covering finance, business, technology and digital trends, and every one of them is indexed by Google News.
When a gambling client books a PR campaign, Kooc Media guarantees that their press release will be published across specified websites within this network. There is no pitching process, no editorial lottery and no fingers crossed. The client knows exactly where their content will appear before they commit to anything.
This is a stark contrast to how most PR agencies operate. The conventional approach involves writing a press release, sending it to a list of journalists and hoping someone bites. For gambling companies, the odds of that approach working are even lower than usual, because many journalists will not touch iGaming content regardless of how newsworthy it is.
Kooc Media sidesteps that problem completely. By publishing on its own platforms, the agency delivers results that clients can see, verify and use to support their wider marketing efforts.
Full-Service Press Release Creation and Distribution
Kooc Media’s iGaming PR packages are designed to handle everything so that clients do not have to. The process starts with the agency’s in-house editorial team, which writes each press release based on the client’s brief. Whether the announcement involves a new casino launch, a sportsbook entering a regulated market, a product update, a licensing milestone or a commercial partnership, the team produces professional content that is ready for publication.
The client reviews and approves the draft, and from there Kooc Media takes care of the rest. Articles go live on the agency’s owned websites, typically within 24 hours of approval. For campaigns that include newswire distribution, the press release is simultaneously pushed out to partner outlets across the globe.
Higher-tier packages offer distribution through major business and financial news networks. This can result in articles appearing on platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and feeds connected to Dow Jones. For a sportsbook or online casino brand, appearing on these kinds of outlets creates a level of credibility that is almost impossible to achieve through other marketing channels.
Complete reporting is included with every campaign. Clients receive a document listing each published article with its live URL, making it straightforward to track results and demonstrate return on investment.
Solving a Real Problem for a Restricted Industry
Marketing an online gambling brand is harder than marketing almost any other type of business. The list of restrictions grows longer every year. Google limits gambling ads in numerous countries. Meta platforms impose tight controls on betting content. Television advertising for gambling is being curtailed across much of Europe. Even influencer marketing, which many industries rely on heavily, comes with compliance risks for iGaming brands.
These restrictions have made press coverage one of the most valuable marketing assets a gambling company can have. A published article on a recognised news site delivers exposure that is not subject to the same advertising rules. It reaches audiences organically through search engines and news feeds. It builds the kind of third-party credibility that paid advertising simply cannot replicate.
For new online casinos, press coverage helps establish legitimacy from day one. Players are naturally cautious about where they deposit money, and seeing a brand mentioned on a credible news site goes a long way toward building that initial trust. For sportsbooks competing in mature markets, consistent media presence keeps the brand visible and reinforces its position as a serious operator.
Search engine benefits add another layer of value. Articles published on high-authority, Google News indexed websites generate quality backlinks that strengthen domain authority. In an industry where ranking for terms like “online casino,” “sports betting” and “new sportsbook” can drive enormous traffic, the SEO impact of regular press coverage should not be overlooked.
Built on Years of Experience in Regulated Industries
Kooc Media is not new to working with industries that face media resistance. The agency was founded in 2017 and quickly established itself as a leading PR provider for crypto projects, blockchain startups and fintech companies. These sectors share many of the same PR challenges as iGaming — mainstream media scepticism, regulatory complexity and a shortage of agencies with genuine sector expertise.
The agency’s guaranteed-placement model was developed specifically to serve these kinds of clients. Rather than asking brands to pay for outreach with no assured outcome, Kooc Media offers fixed packages with confirmed deliverables. This approach has been refined over thousands of campaigns across the crypto and fintech space, and it now applies directly to iGaming.
“Working with crypto gave us the blueprint,” said De Gouveia. “We learned how to deliver consistent PR results for an industry that most agencies would not go near. Applying that same model to online gambling was the logical next step, and the feedback from iGaming clients has confirmed that we were right to make this move.”
Packages for Every Size of Operator
Kooc Media recognises that the iGaming market includes everything from solo affiliate operations and small startup casinos through to multinational sportsbook brands with operations in dozens of countries. The agency has structured its packages to accommodate this range.
Entry-level packages provide publication across a selection of the agency’s owned websites, ideal for smaller brands that want credible media coverage without a large budget. Mid-tier packages add wider distribution through partner networks and additional placements. Premium packages include full newswire distribution with the potential for coverage on major financial and business platforms.
For operators with specific requirements, Kooc Media also offers custom campaigns. These can be tailored around particular target publications, regional media outlets, content themes or distribution volumes. The agency works with each client to build a campaign that matches their goals and budget.
All packages include managed content creation, so clients never need to provide a finished press release. They provide the brief, the editorial team does the writing, and the client simply approves before publication begins.
Positioning for the Future of iGaming PR
The online gambling industry is not slowing down. Market analysts project continued growth across virtually every region as regulation expands, mobile penetration increases and new product categories like live dealer games and micro-betting attract fresh audiences. Each new market that opens and each new operator that launches will need media coverage to compete effectively.
Kooc Media is positioning itself as the go-to PR partner for this expanding industry. With a proven model, an established media network and a team that understands the specific needs of gambling brands, the agency is well placed to serve iGaming clients at scale as the market continues to evolve.
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company owns and operates a network of news websites and provides guaranteed media placements, press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming sectors.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
