Key Highlights
- Digital bank Nubank intends to deploy approximately BRL 45 billion ($8.2 billion) across Brazil during 2026, representing nearly twice its investment level from 24 months prior.
- Capital allocation focuses on artificial intelligence capabilities, product innovation, physical infrastructure growth, and credit infrastructure enhancement.
- The Brazilian market represents Nubank’s primary territory, hosting 113 million active users — accounting for more than 60% of Brazil’s adult demographic.
- Nu Holdings reported annual 2025 revenue reaching BRL 91 billion, marking a 45% surge when adjusted for currency fluctuations.
- The fintech leader is actively working toward obtaining a comprehensive banking license in Brazil throughout 2026, having recently become a Febraban member.
Nubank revealed on Monday its intention to channel roughly BRL 45 billion ($8.2 billion) into Brazilian operations during 2026. This investment level represents close to a two-fold increase compared to the allocation made two years earlier.
According to company statements, these funds will be distributed across four strategic priorities: enhancing AI-powered credit assessment systems, launching innovative financial solutions, expanding physical offices and workforce, and bolstering its lending infrastructure.
Brazil serves as Nubank’s primary operational hub. The platform currently serves 113 million users within the country — representing over 60% of Brazil’s total adult population.
This comprehensive investment encompasses reinvested earnings, technology platform development, day-to-day operational costs, and tax obligations within Brazilian territory.
Nu Holdings concluded 2025 reporting aggregate revenue of BRL 91 billion ($16.3 billion), representing a 45% climb on a currency-adjusted basis. Profit reached BRL 16.2 billion ($2.9 billion), while return on equity achieved 33% — both establishing company records.
The lending portfolio expanded 40% year-over-year to BRL 179.7 billion. Customer deposits climbed 29% to BRL 230.3 billion.
Monthly user engagement reached 86%, which the company highlighted as an unprecedented level for customer activity within Brazil’s banking industry.
Pursuing Full Banking Authorization
Nubank is actively pursuing acquisition of a complete banking license in Brazil this year. Supporting this initiative, the company gained membership in Febraban — Brazil’s Federation of Banks — during the previous month.
CEO Livia Chanes emphasized the investment demonstrates the organization’s sustained dedication to Brazil’s financial landscape. “This investment is the concrete expression of our commitment to being Brazilians’ main financial ally,” she stated.
Founder and group CEO David Vélez highlighted the wider economic impact. He noted that users collectively avoided approximately $28.1 billion in charges they otherwise would have incurred with legacy banking institutions.
Financial Access Metrics
Approximately 37 million individuals throughout Latin America gained access to regulated financial services via Nubank. This figure comprises 31.5 million users in Brazil, 4.7 million in Mexico, and close to 1 million in Colombia.
Nubank additionally provided 28.4 million customers with their inaugural credit card. Within Brazil specifically, this figure stands at 18.4 million.
Forbes designated Nubank as Brazil’s top-performing bank this month, drawing from consumer research data. The platform also maintains among the industry’s lowest customer complaint ratios, according to Brazil’s Central Bank assessment framework.
Outside Brazil, the organization is pursuing expansion in Mexico, where it currently serves 15 million users, and Colombia, which has surpassed 4 million customers.
