Kooc Media, a specialist PR distribution agency operating across the cryptocurrency and fintech sectors since 2017, has launched dedicated PR services for blockchain and Web3 companies. The agency now offers guaranteed media placements, editorial support and global press distribution tailored specifically for blockchain infrastructure projects, decentralised applications, Web3 platforms, DAOs, NFT marketplaces, DeFi protocols and other companies building on distributed ledger technology.
The blockchain and Web3 space has grown from a niche corner of the technology world into a global industry attracting billions in investment and millions of users. But despite this growth, many blockchain companies struggle to secure meaningful media coverage. Mainstream technology publications often lack the expertise to cover blockchain topics accurately. Crypto-native outlets are overwhelmed with pitches. And traditional PR agencies rarely understand the technology well enough to produce credible content.
Kooc Media has built its new Web3 PR offering around these specific challenges, providing blockchain companies with a service that combines industry knowledge, owned media assets and distribution reach that extends from crypto-specific publications to mainstream financial platforms.
“Blockchain and Web3 companies are building technology that will reshape entire industries,” said Michelle De Gouveia, spokesperson for Kooc Media. “But many of them are invisible outside their own communities. They have working products, real users and genuine innovation, and nobody outside crypto Twitter has heard of them. Our service changes that.”
Contents
The Visibility Problem Facing Blockchain Companies
The blockchain industry has a paradox at its centre. The technology is designed to be transparent and open. The companies building on it are often completely unknown to the broader public.
Part of the problem is technical complexity. Blockchain projects deal in concepts — consensus mechanisms, smart contract architecture, tokenomics, layer-2 scaling solutions, zero-knowledge proofs — that are difficult to communicate to audiences who are not already familiar with the space. A press release full of technical jargon will not get picked up by a mainstream technology editor. A press release that oversimplifies the technology will lose credibility with the crypto-native audience.
The other part of the problem is access. Blockchain companies tend to market through channels that only reach people who are already in crypto. They post on X, run Telegram groups, host Discord servers and attend crypto conferences. These channels are valuable for community building but they create an echo chamber. The same people see the same announcements, and the broader market — including potential users, enterprise clients, institutional investors and mainstream media — never encounters the brand at all.
PR on recognised publications breaks through that echo chamber. An article on a finance site reaches investors who do not follow crypto Twitter. An article on a technology publication reaches developers and enterprise buyers who might integrate the technology. An article on a mainstream news platform reaches the general public and policymakers who shape the regulatory environment blockchain companies operate in.
Kooc Media’s Blockchain and Web3 PR Services
Kooc Media’s crypto PR packages are built to serve the full spectrum of blockchain and Web3 companies.
Guaranteed placements on owned publications. Kooc Media operates several established news websites including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These publications cover blockchain, cryptocurrency, decentralised finance, Web3, fintech and technology. Because the agency owns these sites, every client receives confirmed placements. Articles are reviewed by the internal editorial team and published directly — no external pitching, no editorial gatekeeping and no risk of rejection. The full list of publications is available on the brands page.
Editorial support from blockchain-literate writers. Kooc Media’s in-house editorial team writes about blockchain technology daily. They understand the difference between a layer-1 and a layer-2. They can explain how a DeFi protocol works without losing a mainstream reader. They know what a DAO governance structure looks like and why it matters. This specialist knowledge means the content they produce reads credibly to both crypto insiders and audiences encountering blockchain for the first time. Clients can also submit their own content for review and publication.
Global newswire distribution. Beyond the owned network, press releases are distributed through hundreds of partner websites and thousands of syndicated outlets spanning finance, technology, business and general news media worldwide. Premium distribution packages place articles on major platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones feeds. For a blockchain company trying to reach beyond the crypto bubble, these mainstream placements are transformative.
Same-day publishing. The blockchain industry moves at a pace that traditional PR timelines cannot match. Protocol upgrades, partnership announcements, token launches, governance proposals and funding rounds all demand timely coverage. Kooc Media publishes approved articles on the same day they are submitted, ensuring that blockchain news reaches audiences while it is still relevant.
Homepage placements. For maximum visibility, articles can be featured on the homepage of Kooc Media’s owned sites. This premium positioning keeps the article at the top of the page where every visitor sees it, rather than allowing it to drift down the news feed as newer content is published.
Full campaign reporting. Every campaign concludes with a complete list of live URLs showing where articles were published. Each placement is clickable and verifiable. No estimated impressions. No modelled reach figures. Just real links to real articles.
Who This Service Is For
Kooc Media’s blockchain and Web3 PR services cover the full range of companies building in the decentralised technology space.
Layer-1 and layer-2 blockchain networks use the service to announce protocol launches, mainnet upgrades, ecosystem milestones and developer adoption metrics. Press coverage positions these networks as credible infrastructure in the eyes of developers, validators and institutional participants.
DeFi protocols use the service to announce platform launches, total value locked milestones, new lending or staking products, security audit completions and governance updates. Coverage on finance publications is particularly valuable for DeFi projects seeking to attract capital from investors who research opportunities through mainstream media.
NFT platforms and marketplaces use the service to cover collection launches, creator partnerships, platform upgrades and marketplace milestones. Articles on technology and entertainment publications introduce NFT brands to audiences beyond the existing collector community.
DAOs and governance platforms use the service to explain their structure and mission to audiences unfamiliar with decentralised governance. Press coverage helps DAOs attract contributors, build public understanding and establish credibility with traditional institutions exploring decentralised models.
Web3 gaming, metaverse and social platforms use the service to reach players, creators and users who may be interested in decentralised alternatives but have not yet encountered them through crypto-native channels.
Enterprise blockchain companies use the service to announce B2B partnerships, supply chain implementations, identity solutions and other real-world applications of distributed ledger technology. Coverage on business and technology publications supports enterprise sales cycles and positions these companies as serious technology providers rather than speculative crypto ventures.
Breaking Out of the Echo Chamber
The biggest strategic benefit of PR for blockchain and Web3 companies is audience expansion. Most blockchain marketing reaches people who are already in the ecosystem. PR on publications outside the crypto bubble reaches everyone else.
This matters for adoption. A DeFi protocol that only markets through Telegram and Discord will only attract users who are already comfortable with DeFi. The same protocol covered on a mainstream finance publication reaches traditional investors who might try decentralised lending for the first time. A Web3 gaming platform promoted only through crypto channels will only attract crypto gamers. Coverage on a technology site introduces the platform to mainstream gamers who might become Web3 users.
Every article on a recognised publication pushes the blockchain company’s name into search results where new audiences will find it. Over time, this creates a media footprint that makes the company discoverable by people who would never encounter it through community channels alone.
“The blockchain companies that achieve mainstream adoption are the ones that communicate beyond their own communities,” said De Gouveia. “Crypto channels are essential for core users, but PR is how you reach the next million. Our service gives blockchain companies the media presence they need to make that leap.”
Packages and Custom Campaigns
Fixed-price packages provide blockchain and Web3 companies with a clear, fast route to press coverage. Each package includes confirmed placements, editorial support and full reporting. Custom campaigns are available for larger projects or those with specific publication targets, geographic focus, multi-announcement schedules or sustained monthly coverage programmes.
About Kooc Media
Kooc Media is a PR distribution agency specialising in cryptocurrency, blockchain, Web3, fintech and technology. The company owns and operates multiple news websites and distributes press releases and sponsored articles through a worldwide partner network. Founded in 2017, Kooc Media provides content creation, guaranteed placements, newswire distribution and managed PR campaigns for blockchain networks, DeFi protocols, Web3 platforms, DAOs, NFT marketplaces, token launches and digital finance companies.
Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.
