For most crypto projects, getting meaningful press coverage is one of the hardest parts of launching. The media landscape is difficult to navigate, journalists are selective, and the turnaround time on traditional PR campaigns rarely matches the speed at which the crypto market moves.
Kooc Media, a crypto PR agency that has been running since 2017, was built specifically to address these problems. The agency provides guaranteed press placements on established news publications, same-day turnaround and a fully managed service that handles everything from writing to distribution.
“We started Kooc Media because we saw how broken the PR process was for crypto companies,” said Michelle De Gouveia, spokesperson for Kooc Media. “Founders were spending money on agencies that couldn’t guarantee a single placement. We wanted to offer something where the outcome was clear before anyone signed anything.”
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Owned Media Changes the Equation
The reason most PR agencies can’t guarantee results is simple — they don’t control where articles get published. They write press releases and pitch them to editors who may or may not be interested. The client is essentially paying for the effort, not the outcome.
Kooc Media flipped this model by building its own media network. The agency owns and operates several established online publications including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These are editorially maintained sites with years of publishing history, steady organic traffic and strong search engine rankings.
When a client books a campaign, publication on these sites is part of the package. Not a possibility. Not a target. A guarantee. The full list of Kooc Media’s owned brands is available at kooc.co.uk/sites/.
This model removes the single biggest source of frustration in crypto PR — paying for coverage and not knowing whether you’ll actually get any.
Speed That Matches the Market
Crypto operates around the clock. Announcements don’t follow a Monday-to-Friday news cycle, and the relevance of any given story can evaporate within days or even hours. A token listing announcement that goes live a week after the listing has already happened serves almost no purpose.
Kooc Media offers same-day publication. Press releases submitted during business hours can be live on multiple websites before the day is over. This is a direct result of the agency’s ownership model. There are no third-party editors to wait on, no pitch approvals to chase and no editorial calendars to work around.
For crypto teams coordinating a launch across social media, community channels and press, this speed allows everything to hit at once. The combined impact of simultaneous announcements across Twitter, Telegram, Discord and major news sites is considerably greater than a staggered rollout spread over a week.
Distribution That Goes Beyond Crypto Sites
While crypto-focused publications are essential for reaching the blockchain community, they only cover part of the picture. Serious investors, potential business partners and mainstream users are more likely to encounter a project through broader financial and technology media.
Kooc Media’s distribution extends well beyond its own network. The agency works with a large partner network of finance, business and technology publications. Clients on premium packages also get access to major newswire distribution, which can place articles on platforms including Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-connected feeds.
This breadth of coverage means a single PR campaign can reach crypto enthusiasts on blockchain-native sites, retail investors on finance portals and business decision-makers on mainstream news platforms — all from one press release.
“Crypto coverage used to mean getting on a handful of blockchain blogs,” said De Gouveia. “Now it means showing up on the same platforms where traditional finance companies announce their quarterly earnings. That shift has changed how projects think about PR entirely.”
No Marketing Team Required
One of the realities of the crypto startup world is that most teams are small and technically focused. The typical founding team includes developers, a project lead and perhaps a community manager. Very few have a dedicated PR or marketing hire, and even fewer have experience writing press releases or managing media relationships.
Kooc Media’s managed service exists for exactly this situation. The agency handles the full process internally. Clients supply the raw information — the announcement details, any quotes, key links — and the Kooc Media editorial team writes a professional press release, formats it for publication and distributes it across the network.
The result is that a lean crypto startup gets the same quality of press coverage as a company with a full communications department. No learning curve, no hiring, no delays.
Crypto PR packages and full pricing details are listed at kooc.co.uk/crypto-pr/.
Proof Over Promises
Every campaign Kooc Media delivers comes with a straightforward report. Clients receive a list of live URLs — one for every published article — along with the domain authority rating of each site. Every link is clickable and independently verifiable.
This matters because the PR industry, particularly in crypto, has a trust problem. Too many providers sell packages based on vague promises of exposure and then deliver little of substance. Kooc Media’s approach is deliberately simple: here are the links, here are the sites, check them yourself.
No estimated readership figures. No projected social media impressions. No theoretical reach calculations. Just published articles on named publications that the client can verify in seconds.
Search Rankings and Long-Term Value
Press coverage has an immediate benefit in terms of visibility and credibility, but its long-term value often comes through search engine optimisation. Every article published on a high-authority website includes a backlink to the client’s site. Google treats these backlinks as trust signals, and sites with more high-quality backlinks tend to rank higher in search results.
For a crypto project, this can mean the difference between appearing on page one of Google when someone searches for their token name or their product category, and not appearing at all. Given that most people never scroll past the first page of results, this has a real impact on user acquisition.
A single Kooc Media campaign can place articles on multiple high-authority domains in a single day, creating a cluster of quality backlinks that would otherwise take months to build through organic outreach or content marketing.
Who Works With Kooc Media
The agency serves a wide range of crypto and blockchain clients. These include new token projects running presales, DeFi protocols launching governance tokens, NFT platforms seeking mainstream recognition, blockchain gaming companies, Layer 1 and Layer 2 networks, crypto exchanges, wallet providers and Web3 development platforms.
Kooc Media has also seen increased interest from fintech firms that sit between traditional finance and crypto. These companies benefit from coverage that appears on both blockchain-specific sites and mainstream financial publications, making the agency’s dual distribution model a natural fit.
iGaming PR Services
Kooc Media also provides PR distribution for the iGaming sector, working with online casinos, sportsbooks and gambling tech companies. The same model of guaranteed placements and same-day turnaround applies. Full details are available at kooc.co.uk/gambling-pr/.
About Kooc Media
Kooc Media is a specialist PR distribution agency covering the crypto, fintech, technology and iGaming industries. The company runs its own network of established news publications and distributes through a wide partner network, delivering guaranteed press coverage with same-day publishing. Since 2017, the agency has provided reliable PR services to hundreds of blockchain and financial technology projects worldwide.
Kooc Media’s Crypto PR packages are available now through the company’s website at https://kooc.co.uk.
