Kooc Media, a specialist PR distribution agency based in the United Kingdom, has made its guaranteed press release service officially available to the online gambling industry. The dedicated iGaming offering covers online casinos, sportsbook operators, betting exchanges, poker networks, bingo platforms, lottery providers, gambling affiliates and B2B iGaming suppliers, providing each with confirmed media placements, in-house content writing and scalable newswire distribution.
The global online gambling market has never been bigger. Regulated sports betting is spreading across the United States and Latin America. European markets are maturing under modernised licensing frameworks. Asia-Pacific and African markets are attracting fresh operator interest. Mobile-first betting products are converting casual fans into regular players at an unprecedented rate. By every measure, the iGaming industry is booming.
Yet behind the revenue figures and player growth numbers lies a persistent frustration shared by gambling companies of every size — the near impossibility of getting consistent, meaningful press coverage through traditional PR channels.
It is not for lack of trying. iGaming companies produce genuinely newsworthy announcements on a regular basis. New market entries, licensing achievements, technology innovations, strategic partnerships and product launches happen constantly across the sector. The problem is that the mechanisms most businesses use to turn those announcements into published media coverage do not function properly for gambling brands.
Kooc Media has built a service designed to fix that.
“Every other major industry has access to PR services that reliably deliver media coverage. iGaming has not had that until now,” said Michelle De Gouveia, spokesperson for Kooc Media. “Our service exists to close that gap permanently. When a gambling brand works with us, they walk away with published articles on established news websites. That is not an aspiration. It is a guarantee.”
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The Ownership Model That Makes Guarantees Possible
Promises of guaranteed coverage sound bold, but in Kooc Media’s case they are backed by something concrete — the agency owns the publications it publishes on. This is the fundamental difference between Kooc Media and the vast majority of PR firms operating today.
The agency’s media network includes several established online publications: Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. These sites collectively cover a broad editorial territory spanning finance, business, technology and digital industries. They carry real readerships built over years of consistent publishing. And every single one is indexed by Google News.
Because Kooc Media controls these platforms editorially, it can commit to publishing client content without needing approval from external gatekeepers. When a gambling brand books a campaign, the agency provides a list of specific publications where the article will appear. That list is confirmed before the campaign starts. There is no pitch process, no editorial committee to convince and no possibility of a campaign producing zero results.
This model was not built overnight. Kooc Media has spent years since its 2017 founding acquiring, developing and growing these properties into credible publications with genuine search authority. The result is an infrastructure that no pitch-based PR agency can replicate — a network of owned media assets that allows the agency to deliver on its guarantees every single time.
What the iGaming Service Covers
Kooc Media’s gambling PR packages have been designed to function as a complete, turnkey service. The agency recognises that many gambling companies lack dedicated PR staff, and has structured the offering so that clients can launch professional media campaigns with minimal internal effort.
The service begins with content creation. Kooc Media’s in-house editorial team writes every press release from scratch. Clients provide their announcement details — the key facts, messaging priorities and any specific points they want covered — and the team produces a polished, publication-ready article. The editors have direct experience writing for the gambling, crypto, fintech and technology sectors, which means they understand how to handle iGaming terminology, regulatory language and responsible gambling messaging correctly.
Once the client signs off on the content, the publication process moves quickly. Articles typically go live across the agency’s owned websites within 24 hours of approval. Clients working to specific deadlines — a platform launch date, a regulatory announcement, a tie-in with a major sporting event — can rely on that turnaround to coordinate their PR with broader marketing activity.
Distribution options scale according to the client’s needs. Standard packages cover publication on the agency’s owned sites. Expanded packages add distribution through partner media networks for broader reach. Premium packages push press releases through major business and financial newswire channels, opening the door to placements on platforms such as Business Insider, Bloomberg, Benzinga, MarketWatch, USA Today and Dow Jones-affiliated feeds.
Every completed campaign is documented with a full reporting package. Clients receive live links to every published article, providing clear, verifiable proof of each placement.
Why Traditional PR Fails the Gambling Industry
Understanding why Kooc Media’s approach resonates so strongly with iGaming companies requires understanding why the traditional model has consistently failed them.
Conventional PR agencies operate on an outreach model. They write a press release, compile a list of journalists and editors who might be interested, send out pitches and then wait. If a journalist decides the story is worth covering, an article gets written and published. If not, nothing happens. The client pays for the effort regardless of whether it produces any actual coverage.
This model is unreliable for any industry, but it is particularly broken for gambling. Many journalists will not cover iGaming stories under any circumstances. Their publications have policies against gambling content, or they simply do not see betting and casino news as relevant to their readership. Even journalists who are open to the sector may deprioritise gambling pitches in favour of stories from less controversial industries.
The result is that iGaming companies routinely experience PR campaigns that generate little or no published coverage. They pay agency fees, wait patiently, and receive reports showing outreach activity but no tangible media results. Over time, this erodes confidence in PR as a marketing channel and leaves gambling brands without the media presence they need to compete effectively.
Kooc Media eliminates this problem entirely by removing the outreach dependency. The agency publishes on its own sites, guarantees specific placements upfront and delivers results within a fixed timeframe. For gambling companies that have been through the traditional PR cycle and come away empty-handed, this certainty represents a fundamental shift.
The Strategic Value of PR in a Restricted Marketing Landscape
The timing of Kooc Media’s iGaming expansion is particularly significant given the direction of gambling advertising regulation worldwide. Marketing options for betting and casino brands are contracting on almost every front.
Paid search restrictions limit how gambling companies can use Google Ads in many markets. Social media platforms maintain tight policies on betting content, and those policies are getting tighter. European regulators are steadily reducing the scope of permitted gambling advertising on television and radio. Sports sponsorship by gambling companies faces mounting opposition from lawmakers, campaigners and in some cases the sports bodies themselves.
Against this backdrop, earned media through public relations has become one of the most strategically important marketing channels available to iGaming operators. Press coverage on credible news websites operates outside the advertising framework. It is editorial content, not paid promotion, and it is not subject to the same restrictions that are closing other doors.
The benefits extend across multiple dimensions. Brand awareness grows as articles reach new audiences through search engines and news aggregators. Player trust strengthens when potential customers encounter a gambling brand on a publication they already read and respect. Business development opportunities improve when partners and investors see consistent media coverage. Regulatory perception benefits when licensing bodies observe a transparent, publicly visible operator.
And the SEO value compounds over time. Every article on a high-authority, Google News indexed publication creates a backlink that contributes to domain authority. For iGaming companies fighting for organic search rankings in one of the most competitive digital markets on earth, a steady stream of press coverage builds a backlink profile that delivers increasing returns month after month.
Packages Across the Full iGaming Spectrum
The online gambling market encompasses a wide range of business types and sizes. Kooc Media has structured its packages to be accessible across this range.
Entry-level packages provide confirmed publication on the agency’s owned websites. These suit smaller operators, new market entrants, affiliate businesses and B2B providers that need genuine media coverage without a heavy financial commitment.
Growth packages broaden distribution through partner media networks, giving brands exposure beyond the owned portfolio. These work well for companies in expansion mode that need wider visibility to support their commercial growth.
Premium packages deliver owned-site publication combined with full newswire distribution through top-tier financial and business media. These are designed for major announcements from established operators — new market launches, funding rounds, major partnerships and other milestone events that warrant maximum media exposure.
Custom campaigns are available at every level for clients with specific targets, recurring needs or multi-market distribution requirements.
All packages include managed content creation. No client needs to supply a finished press release. Kooc Media handles every stage internally.
About Kooc Media
Kooc Media is a specialist PR distribution agency founded in 2017 in the United Kingdom. The company operates a network of in-house news websites and provides guaranteed media placements, professional press release writing, newswire distribution and managed PR campaigns for clients across the crypto, fintech, technology and iGaming industries.
Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.
