Author: Michelle DG

Every industry has agencies that speak its language. Technology companies have PR firms that understand product launches and funding rounds. Financial services brands have agencies that know how to navigate regulatory sensitivities. Even cannabis companies, once considered untouchable by mainstream PR, now have specialist firms competing for their business. The iGaming and betting industry has been waiting for the same thing. Despite being one of the largest digital entertainment sectors on the planet, gambling companies have been forced to make do with PR agencies that either do not understand their business or refuse to work with them entirely. Kooc Media,…

Strip away the opinions, the predictions, and the marketing language. Look only at the metrics. DraftKings alternative search volume: rising every month of 2026. Query specificity: increasing, indicating players moving from browsing to buying. Conversion behaviour: shifting from exploration to commitment. Platform adoption among alternatives: concentrated increasingly around one name. The metrics do not leave room for interpretation. A significant and growing portion of the online gambling market has decided to move beyond the traditional model, and the platform absorbing the largest share of that movement is ZunaBet. Launched in 2026 as a crypto-native casino and sportsbook, ZunaBet did not…

Traditional PR does not work for crypto gambling. That is not an opinion. It is something that hundreds of blockchain casino operators, Web3 sportsbook founders and GameFi project teams have learned the hard way after spending money on agencies that delivered polished press releases and zero published coverage. Kooc Media has built its entire business model around making sure that does not happen. The agency, which has served clients across crypto, fintech and iGaming since 2017, reports that crypto gambling has become its single fastest-growing service category. Operators are arriving in increasing numbers, often after failed campaigns with other agencies,…

The most telling sign of a market shift is not when newcomers choose differently. It is when veterans do. Players who have spent years on DraftKings, who know the platform thoroughly, who have deposited hundreds of times and withdrawn just as many, are the ones now searching for alternatives in record numbers. These are not impulsive decisions. They are informed ones. Made by players who have accumulated enough experience to articulate exactly what they want and enough confidence to go find it. The DraftKings alternative search trend in 2026 is not driven by dissatisfaction with a bad product. It is…

Crypto presale marketing has an echo chamber problem. Project teams spend weeks cultivating communities on Telegram, Discord and Twitter. They run AMAs, publish threads and coordinate influencer mentions. By launch day, they have an engaged group of supporters ready to participate. Then the presale opens and the team realises that their entire marketing effort reached the same relatively small pool of people who were already paying attention. The investors with the deepest pockets and the broadest networks — the ones who could push a presale past its target in days rather than weeks — often sit outside that echo chamber…

Listen to the conversations happening across crypto gambling communities right now and a pattern becomes unmistakable. Players are talking about what comes next. Not in abstract, future-tense terms but in practical, present-tense ones. They are comparing platforms, sharing experiences, and making recommendations. And the platform being recommended most often to players considering a move from DraftKings is ZunaBet. This is not happening in isolation. It is backed by search data showing consistent growth in DraftKings alternative queries throughout 2026. The trend reflects something more significant than routine platform hopping. It reflects a portion of the gambling market that has fundamentally…

Empires do not fall because they fail. They get outgrown. DraftKings built one of the most successful online gambling operations in history, and it continues to perform at a level that most companies in any industry would envy. But a portion of its natural audience is evolving in a direction that the traditional gambling model was never designed to follow. These players hold cryptocurrency. They transact instantly and for free in every other area of their financial life. They expect platforms to be fast, transparent, and rewarding in ways that feel proportional to their engagement. And when their gambling platform…

There is a graveyard of cryptocurrency projects that had everything except visibility. Solid technology. Capable teams. Real use cases. Adequate funding. They built something worth using and nobody outside their Telegram group ever found out about it. The project faded. The team moved on. The technology gathered dust. Visibility alone does not guarantee success, but invisibility almost certainly guarantees failure. And the primary tool for creating visibility in any industry — public relations — has been broken for cryptocurrency startups since the sector began. Kooc Media, a PR distribution agency that has served the blockchain and crypto space since 2017,…

Two versions of online gambling now exist side by side. The traditional version runs on bank accounts, credit cards, and payment processors. It moves at the speed of financial institutions, costs what intermediaries charge, and rewards players through points systems designed a decade ago. The new version runs on cryptocurrency. It moves at blockchain speed, costs nothing to transact, and rewards players through mechanisms that make traditional loyalty programs feel like participation trophies. DraftKings represents the pinnacle of the first version. ZunaBet represents the arrival of the second. And search data throughout 2026 shows that a growing number of players…

Talk to anyone running a crypto casino or Web3 gambling platform about their marketing stack and you will hear about affiliates, influencers, community managers and paid ads. Ask about PR and the conversation usually goes quiet. Not because these operators do not want press coverage, but because they have never had a realistic way to get it. Kooc Media changes that equation. The agency has provided PR services to the crypto and iGaming industries since 2017 and now offers a dedicated solution for operators who sit in both camps. The service includes professional content creation, guaranteed publication on the agency’s…

A question is echoing through every corner of the crypto gambling world right now. It is not being whispered. It is being typed into search bars millions of times. What comes after Stake? The question itself marks a turning point. For years, there was no after. Stake.com was the beginning, middle, and end of the conversation for most crypto gamblers. The fact that players are now asking this question at scale, and that search engines are registering the demand in unmistakable terms, signals that the market has entered a new phase. ZunaBet keeps providing the answer. Launched in 2026 as…

For most businesses, hiring a PR agency is straightforward. Pick a firm, agree on a strategy, start getting coverage. For crypto casino operators, it has never been that simple. The combination of gambling and cryptocurrency puts them on the rejection list of nearly every mainstream PR agency. Kooc Media, which has operated in both industries since 2017, is now offering these operators a direct solution with a dedicated crypto casino PR service. The service delivers guaranteed placements on real news websites, press release writing, same-day distribution and campaign reporting. No pitching. No waiting. No uncertainty about whether coverage will actually…

There is a before and after forming in crypto gambling. Before, the market revolved around one platform. After, it revolves around choice. That transition is happening right now, driven by players who have decided that brand loyalty matters less than finding the best possible experience. Stake.com defined the before. It built the template that every crypto casino measured itself against. But templates are meant to be improved upon, and a growing segment of the market believes that improvement has arrived. ZunaBet launched in 2026 as a crypto-native casino and sportsbook, and it has quickly become the most talked-about platform among…

Talk to any crypto gambling operator long enough and they will describe the same frustrating pattern. Players find the platform. They browse the games or check the betting markets. Interest is clearly there. Then they vanish. Not because the product disappointed them. Not because a competitor offered something better. They vanish because somewhere between browsing and depositing, they went to Google, searched for the platform name and found nothing that made them feel safe sending irreversible cryptocurrency to a site they just discovered. This is the bleeding point in every crypto gambling marketing funnel. Millions in acquisition spending drives players…

Right now, at this exact moment, someone is Googling a token presale. They saw a mention on social media. A friend sent them a link. An ad caught their attention. Whatever triggered their interest, the next step is always the same. They search. And what they find in those search results — or fail to find — will decide whether they invest or move on. This is the reality every token presale operates in. Not the reality of whitepapers and tokenomics models. Not the reality of Discord community metrics or Twitter engagement rates. The reality of a potential investor sitting…