Author: Kane Pepi

No matter what your online store offers, the overarching objective is to boost your sales. And much like a physical shopfront, you need to prep up your website so that your visitors feel tempted to check out what your business has to offer. When it comes to online shopping, first impressions play a much bigger role than a shop window. Unlike physical stores, your visitors are not going to browse around for a few minutes. On the contrary, it might take them only a couple of seconds to see if they want to shop with you or not. How your…

Do you have an idea of how many promotional emails are in your inbox right now? Probably not. As a business owner yourself, you need to frame the question differently. That is to say – how do you ensure that your marketing emails do not end up in the spam folder, or merely brushed aside? For that, you need a system that strategically targets your customers, offering them precisely what they are looking for when they are looking for it. As you likely know, it is not by accident that you receive discount codes for the items you were browsing…

Did you know that over 95% of people base their shopping decisions on online reviews? As such, this is the most significant factor that influences a customer’s decision as to whether or not they should buy your product. Whether it is online shopping or purchasing from a physical store, the first step is often a quick internet search. It will reveal information not only about the quality of the product but also the user experience offered by your business. In fact, consumer reports suggest that a product with over five reviews is likely to have a 270% higher purchase likelihood…

As a consumer, you will naturally expect a store to send you regular promotional emails. All the same, for the most part, you are likely to simply leave them unread, or mark them as read to keep your inbox clean. But occasionally, you might come across an email subject line that instantly catches your attention. You open it, check out the deal and might even end up buying something. Now, where did the other emails go wrong? They were all too common, lacking the unique appeal to convince you to open, read it and visit the respective store. Over the…

There are over one million websites that use Amazon affiliate links. If you want customers to pick your website over the other countless options in the market – then you need to add more glitter and glamour to your site. In effect, propping up your site can lead to better engagement and interaction and ultimately – higher click-through rates. As you might already be aware, there are dozens of WordPress plugins dedicated to helping you deliver a better all-round design for your affiliate links. These enable you to present the products in a pretty package, convincing your customers to check…

Running an eCommerce store requires you to manage both the front and back ends of your site with little room for error. You need to be constantly on top of the customer’s expectations to know what they are looking for and offer the right product at the right time. While WooCommerce shines in many ways, the reporting and analytical features are not exactly its best features. If you are a WooCommerce user, it is likely that you are looking for a plugin that can bridge this gap for you. Metorik was designed with the same intent in mind. The plugin…

Membership programs have emerged as one of the best ways to earn income through your website. Not only are they a means to gather leads, but they also allow you to reward your loyal readers by giving them access to exclusive content that is not open to the public. Thanks to the many plugins available, it has never been easier to integrate a membership program into your WordPress site. Among the popular subscription plugins available today, we are reviewing Restrict Content Pro, otherwise known as RCP. The plugin is simple, yet powerful and gives your visitors an easy way to…

The industry of affiliate marketing has skyrocketed in value in the last few years. Today, it is deemed one of the most profitable ways to make money online. With WordPress as your chosen site host, all you have to do is place the right links in the right places and redirect the traffic flow to the respective site. When it comes to affiliate marketing, Amazon undoubtedly is one of the biggest providers. Following the successful combination of the Amazon Affiliate program with that of WordPress – it makes sense that there are now heaps of plugins in the market. These…

If you aren’t using a membership program on your site, then you might be missing out on a significant source of revenue. After all, creating a subscription program is one of the easiest ways to make capital out of your content these days. So how do you do this? For those who have set up their site on WordPress, the good news comes in the form of plugins. Today, you can find a plugin to do most of the manual legwork for you – and that includes deploying a membership program. MemberPress is one such plugin that gives you the…

Are you looking for an effective way to market your WordPress site? If so, an affiliate program might be exactly what you need for your online business to reach new audiences. Through an affiliate program, you will be amplifying your products through the voice and channels of others, while they earn a commission off of your sales. This lucrative approach is a proven strategy that will actively promote your products and services. As good as it sounds, how do you create an affiliate program for your WordPress website with minimal investment? Thanks to AffiliateWP, you now have access to a…

Choosing a payment gateway to use on your WordPress site might seem like a simple task. But, it is one that requires a lot of consideration. You need your customers to easily access their payment options while ensuring that all transactions are secure. Stripe undoubtedly falls into the category of a top payment service provider available in the market today. With a Stripe payment option, your users can directly make payments on your site by entering their credit card information. There is no need for them to have a Stripe account to facilitate the transaction, either. WP Simple Pay has…

Are you a beginner looking to venture into the Amazon selling space? Or, do you already have a successful storefront on Amazon and thinking about expanding? Either way, you need compelling tools that can help you bring in sales, and revenue while helping you handle the back-end work. With that said, what if there was a product that can combine all these features, and then some? If this is something that sounds appealing to you and your online business, then Jungle Scout might just be of interest. Whether you are an individual or a full-fledged agency, Jungle Scout can give…

In the modern digital era, keywords are the foundational elements that can make or break your online business. The right ones can do the hard work for you and redirect the audience in your favour. On the other hand, the absence of powerful keywords can bury your content deep under the blanket. Whatever your niche is, it is not far-fetched to say that keyword research has become the backbone of digital marketing. However, you need to focus on keyword strategies as much as you spend time finding relevant and meaningful content. What makes the process easier is the right set…

Subscription boxes are all the rage these days. Whether it’s a monthly delivery of assorted craft beers, socks, or flavoured teas – there’s likely a subscription box out there. With that said, have you ever thought about venturing into the weird and wondering world of subscription boxes yourself? If so, it might be worth checking out Cratejoy. The online platform is arguably the Amazon of subscription box services. Users simply head over to the platform, search for the type of item they are interested in, and hopefully – they’ll sign up to your monthly delivery services. Fancy finding out how…

As an Amazon affiliate marketer, you are likely spending most of your time managing your links alongside growing your business. The chances are, without an effective strategy, you are likely to waste your precious time on ensuring that your links work, rather than reaping the benefits. As such, what might help streamline your processes is a tool specifically designed for Amazon affiliates to help achieve your full business potential. AzonPress is a WordPress plugin that seems to fit the bill precisely. The product is one of the most efficient Amazon tools in the market you can get your hands on.…