Key Highlights
- Entain intends to secure 3 out of 15 online casino licenses in New Zealand, aiming for approximately 50% market control
- The country authorized iGaming operations in June 2025, with licensing procedures anticipated to commence throughout 2026
- The company’s established TAB betting infrastructure provides a distinctive opportunity for cross-promotion between sports wagering and casino gaming
- Despite workforce reductions at its regional office, Entain achieved 8% growth in net gaming revenue, reaching $6.6 billion in 2025
- The operator has experienced a 28% annual performance boost in New Zealand via its sports and racing wagering services
The UK-based gaming powerhouse Entain has revealed ambitious plans to capture a commanding position in New Zealand’s emerging online casino sector. CEO Stella David announced the company’s goal to secure roughly half of the market when licensing opportunities become available.
Entain’s strategy involves submitting applications for three of the 15 online casino licenses that New Zealand authorities are expected to distribute. The nation’s licensing framework is scheduled to launch sometime in 2026.
Currently, online gambling remains prohibited throughout New Zealand. Nevertheless, lawmakers approved regulatory measures in June 2025 that legalized iGaming activities and established a structured licensing pathway.
The gaming operator believes its current operations give it a significant competitive advantage. Entain operates TAB, the country’s exclusive authorized provider of both land-based and digital sports wagering services.
TAB Platform Creates Unique Cross-Promotion Opportunities
According to David, Entain stands alone as the only digital operator positioned to create synergies between sports wagering products and iGaming services. The established TAB customer network represents a ready-made market for upcoming online casino platforms.
Andrew Vouris, who leads Entain’s operations across Australia and New Zealand, reinforced this perspective. He emphasized that the company’s existing presence and operational knowledge in the region create a solid foundation for expansion.
Vouris noted that Entain has the potential to become the sole operator delivering sports wagering, horse racing, and casino gaming through a unified platform. This comprehensive approach could distinguish the company from competing applicants when licensing decisions are made.
The company currently maintains the exclusive rights for digital sports and racing wagering throughout New Zealand. Entain has documented a 28% year-over-year performance improvement in the territory.
This proven success record forms the cornerstone of the company’s strategy for obtaining casino licenses. Entain views its deep understanding of New Zealand’s regulatory landscape as a key differentiator.
Financial Performance Remains Strong Despite Workforce Reductions
Entain’s push into New Zealand’s iGaming sector follows recent workforce reductions at its regional operations. These staff cuts were implemented as part of a company-wide initiative to optimize operational expenses.
However, the cost-cutting measures haven’t dampened the company’s growth ambitions. During the most recent earnings presentation, David highlighted that the digital gaming division was building momentum.
The corporation posted aggregate net gaming revenue of $6.6 billion for 2025. This figure marked an 8% year-over-year increase.
Looking ahead, the company projects net gaming revenue growth between 5% and 7% when calculated in constant currency. These projections indicate Entain anticipates sustained expansion throughout its digital portfolio.
With the application timeline still pending, Entain’s approach focuses on transforming its current market position into a comprehensive gaming ecosystem. Should the company successfully obtain the three licenses it seeks, it would deliver sports betting, racing, and online casino services within a single market.
New Zealand’s licensing application period has not yet commenced, and government officials have not announced specific deadlines for submissions as of April 2026.
