Key Highlights
- Whoop secured $575 million through its Series G funding round, pushing its valuation to $10.1 billion
- Notable backers include global sports icons Cristiano Ronaldo, LeBron James, alongside Qatar Investment Authority and Mayo Clinic
- Bookings surged 103% compared to the previous year, with positive cash flow achieved in 2025
- Member base has expanded to 2.5 million users with a bookings run rate of $1.1 billion
- Company aims to expand its team by as much as 75%, suggesting potential public offering preparations
Boston-headquartered fitness technology company Whoop has successfully closed a $575 million Series G investment round. This significant capital injection brings the company’s valuation to $10.1 billion, representing a substantial increase from its $3.6 billion valuation following its 2021 fundraising efforts.
Collaborative Fund spearheaded the investment round. Additional participants included Qatar Investment Authority, Mubadala Investment Company, Abbott Laboratories, Mayo Clinic, Macquarie Capital, and GP Bullhound.
A distinguished roster of elite athletes also committed capital as individual backers. The group features [[LINK_START_0]]Cristiano Ronaldo[[LINK_END_0]], LeBron James, Rory McIlroy, Reggie Miller, Niall Horan, and Virgil van Dijk among its investing participants.
Will Ahmed established Whoop in 2012. The platform produces a display-free fitness tracking band that continuously monitors recovery metrics, sleep patterns, and physical exertion throughout the day.
Unlike conventional smartwatches, the device deliberately excludes notification alerts and smartphone connectivity features. This design philosophy differentiates it from competing products such as the Apple Watch, which integrates fitness monitoring with comprehensive smart device capabilities.
Whoop operates through a membership-based revenue model. Access to the band is bundled with the subscription, currently priced at $239 annually as of early 2026.
Impressive Performance Metrics
The fitness technology firm recorded 103% year-over-year expansion in bookings. By the end of 2025, Whoop achieved a $1.1 billion bookings run rate while maintaining positive operating cash flow.
The platform currently serves 2.5 million active members. Cumulative funding raised by the company has now surpassed $950 million.
Product Innovation and Healthcare Capabilities
Whoop unveiled its latest generation device, Whoop 5.0, alongside a specialized variant designated as Whoop MG. The MG edition obtained FDA authorization for medical-grade electrocardiogram and blood pressure tracking capabilities.
The ecosystem incorporates an artificial intelligence feature known as Whoop Coach, delivering customized workout recommendations derived from individual user metrics.
Oura Health, creator of the Oura Ring, represents Whoop’s primary competition in the wearable wellness market. Oura secured funding last autumn that elevated its company value to $11 billion.
Whoop’s workforce currently numbers approximately 800 full-time employees. The organization intends to grow its personnel by up to 75%, opening over 600 positions spanning software engineering, hardware development, sales operations, and marketing functions.
This aggressive recruitment strategy has fueled conjecture regarding a possible initial public offering. Company representatives have not publicly acknowledged any plans to enter public markets.
With its present $10.1 billion valuation, Whoop ranks immediately below Shield AI at $10.4 billion and Kraken at $10.5 billion among the most highly valued privately held enterprises, based on Yahoo Finance tracking data.
