Key Highlights
- Walmart’s majority-owned OnePay has rapidly expanded from two to over 15 cryptocurrencies since its January debut
- Recent additions feature Solana, Cardano, Polygon, Arbitrum, SUI, Bitcoin Cash, and PAX Gold
- The service focuses on crypto newcomers, selecting assets based on user demand, market liquidity, and clear regulations
- OnePay aims to become America’s answer to the “superapp” model, integrating banking, payments, lending, and digital assets
- Paul Atkins, SEC Chair, has voiced approval for unified platforms offering diverse financial services under cohesive oversight
The fintech application OnePay, which operates under Walmart’s majority ownership, has dramatically broadened its cryptocurrency selection to include more than 15 digital assets within mere months of operation.
When OnePay introduced its cryptocurrency features this past January, the platform supported exclusively Bitcoin and Ethereum. The company has subsequently integrated Solana, Cardano, Bitcoin Cash, PAX Gold, Polygon, Arbitrum, and SUI into its growing roster.
According to Ron Rojany, who serves as OnePay’s general manager overseeing the Core App and Crypto divisions, the selection process prioritized user demand, trading liquidity, transparent regulatory standing, and sustainable long-term value.
“Our strategy emphasizes providing a carefully selected collection of assets that match our customers’ actual financial behaviors and mindsets, rather than pursuing every trending token,” Rojany explained to Cointelegraph.
Rojany noted that the platform is experiencing robust user activity, particularly among individuals taking their first steps into cryptocurrency who appreciate the streamlined onboarding process. Specific user metrics were not disclosed.
Beyond cryptocurrency, OnePay provides high-yield savings options, credit and debit card products, lending services, and wireless telecommunications plans. The platform also features a digital wallet compatible with Walmart retail locations and the company’s e-commerce platform.
With Walmart’s US operations generating $462.4 billion in net sales during fiscal 2025, OnePay benefits from access to an extensive potential customer network.
Building America’s Superapp
OnePay has positioned itself as an American interpretation of the “superapp” concept, drawing inspiration from China’s WeChat, where consumers manage virtually all financial activities through a single platform.
The company isn’t pursuing this vision in isolation. Coinbase CEO Brian Armstrong announced strategies in late September to develop a comprehensive crypto superapp featuring credit card services, payment processing, and Bitcoin incentive programs designed to challenge traditional banking institutions.
Meanwhile, Japan’s Startale Group revealed plans to deploy its $50 million Series A capital toward constructing a superapp that merges payment systems, wealth management, and blockchain-based services.
Favorable Regulatory Climate Emerges
SEC Chair Paul Atkins indicated in September his backing for platforms that consolidate multiple financial offerings within a single regulatory structure.
This past July, Atkins announced he had instructed SEC personnel to formulate guidance enabling the “super-app” concept to materialize. The revised regulatory approach would permit platforms to provide trading, lending, and staking capabilities under unified oversight.
“We’re in the early stages, and our priority remains constructing our crypto infrastructure properly: developing a reliable, secure and user-friendly environment for regular consumers,” Rojany stated.
OnePay introduced its latest token additions — SUI, Polygon, and Arbitrum — merely days following the previous batch of 10 cryptocurrencies, demonstrating an aggressive expansion timeline since the platform’s January introduction.
