Key Highlights
- Sportradar introduces Playradar, an innovative iGaming platform that merges sports data technology with casino gaming offerings for international operators
- Edo Haitin, previously CEO at Playtech Live, takes the helm of the newly formed iGaming division
- The platform includes a round-the-clock Live Experience Centre, integrated sports-casino experiences, and comprehensive gaming portfolio
- Product releases scheduled throughout 2026, initially focusing on UK, North American, and Latin American territories
- Operations will be restricted to licensed jurisdictions with emphasis on player protection standards
Sportradar Group AG has introduced its latest venture, an iGaming platform branded as Playradar. According to the company, this new offering merges its proprietary sports data capabilities with casino gaming solutions.
The NASDAQ-listed sports technology firm made the announcement on March 24, 2026.
Playradar represents a comprehensive gaming solution designed to deliver operators an integrated experience spanning various gaming categories. Sportradar positions this as a logical progression from its current operations.
Alongside the platform debut, the company has appointed Edo Haitin to oversee its casino gaming initiatives. Haitin comes from his previous role as CEO of Playtech Live.
With over two decades of expertise in iGaming management, live dealer products, and senior leadership positions, his appointment signals the company’s commitment to establishing a strong foothold in the casino content sector.
Platform Features and Capabilities
A standout component is the around-the-clock Live Experience Centre. This innovation enables users to simultaneously view live sporting events and participate in casino games through a unified interface.
The platform will deliver integrated sports-casino experiences. This approach combines real-time and archived sporting events with gaming elements to produce engaging interactive content.
A live prediction feature utilizing Sportradar’s data infrastructure will complement the offering. The company indicates this merges its established expertise in sports information with casino-style player engagement.
In addition to these hybrid offerings, Playradar encompasses a complete suite of iGaming titles. The portfolio features virtual sports, slot machines, table games, arcade-style entertainment, and crash game variants.
Sportradar emphasizes that its current infrastructure provides a competitive edge. The organization maintains proprietary game development studios, sophisticated data systems, streaming capabilities, and worldwide distribution channels.
Market Entry Strategy and Compliance Focus
The company has also developed marketing and player engagement tools utilizing behavioral data gathered from both sports betting and casino activities. Many current Sportradar clients already maintain operations across both sportsbook and casino verticals.
Additional game titles are scheduled for introduction across 2026. Initial market entry will prioritize the United Kingdom, North American markets, and Latin American territories.
The platform will function solely within licensed jurisdictions. Sportradar emphasizes that player protection and operational integrity will be fundamental pillars of all offerings.
Sportradar CEO Carsten Koerl described the iGaming sector as a natural growth opportunity for the organization. He noted that Playradar’s content aims to assist operators in maximizing player lifetime value and extending engagement duration.
Koerl highlighted the critical importance of player engagement and retention for gaming operators. He voiced strong confidence in Haitin’s capabilities to guide the emerging division.
Haitin stated that the company holds a distinctive advantage in combining live sporting action, interactive gaming features, and casino entertainment. He emphasized that leveraging Sportradar’s established network of licensed operators for distribution represents a significant strategic benefit.
Initial Playradar products are anticipated to become available in regulated jurisdictions during the latter portion of 2026.
