Contents
TLDR
- UK deliveries for Tesla dropped 37% year-over-year in February, reaching 2,422 units as the overall market grew 7.2%
- European performance varies: gains in France, Norway, Spain offset by declines in Netherlands, Denmark
- January EU registrations showed a 17% year-over-year decrease
- Analyst consensus rates TSLA as Hold with $399.25 average target price
- Bank of America labels Tesla “current leader in consumer autonomy” amid robotaxi challenges
Tesla experienced a significant decline in UK deliveries during February, contributing to an inconsistent European performance narrative. According to the Society of Motor Manufacturers and Traders, the electric vehicle manufacturer delivered 2,422 units in the UK last month, representing a 37% decrease compared to the 3,852 vehicles sold during the same period last year.
The decline stands in stark contrast to the broader UK automotive market, which experienced 7.2% growth to reach 90,100 new vehicle registrations — marking the strongest February performance since 2004.
Tesla challenged the interpretation of these figures. A company representative emphasized that monthly registration data doesn’t provide an accurate representation of actual sales or customer orders, arguing that quarterly figures offer more reliable insights given the company’s vehicle delivery logistics from its manufacturing facilities to the UK market.
“Across January and February the orders and reservations from customers far exceed their respective months in 2025 and 2024, however these orders remain unfulfilled as we have not yet registered and delivered these cars to customers,” the spokesperson said.
Transport analysis company New Automotive released alternative figures Wednesday indicating Tesla UK deliveries reached approximately 2,208 vehicles in February. The discrepancy between the two organizations stems from different data collection methodologies and sources.
European Market Shows Mixed Results
The continental European landscape presents a fragmented picture. February figures revealed Tesla registrations jumped 55% in France, climbed 32% in Norway, and surged 74% in Spain. Conversely, registrations declined 45% in the Netherlands and fell 18% in Denmark.
January data showed Tesla’s EU registrations decreased 17% compared to the previous year.
Concurrently, BYD reported an 83% surge in UK sales during February based on SMMT figures, though total volumes remained below Tesla’s numbers. New Automotive’s data indicated a 40% increase for BYD, which also trailed Tesla in absolute units.
BYD confronts its own challenges. The company’s global vehicle sales plummeted 41% in February, extending a negative streak to six consecutive months. New energy vehicle sales decreased 9.5% on a month-over-month basis.
TSLA shares experienced a slight decline in early Thursday trading following the release of this data.
Cybertruck Sales and Robotaxi Development
Tesla’s Cybertruck experienced a 28% sales decrease in 2025. The company’s recently introduced “most affordable” Cybertruck variant carries a price tag substantially higher than CEO Elon Musk’s original 2019 projections.
Analyst Perspectives
Bank of America analyst Alexander Perry designated Tesla as “the current leader in consumer autonomy,” highlighting the company’s robotaxi initiatives as a possible growth driver — despite recent reporting indicating obstacles in that development effort.
Wall Street’s consensus position on TSLA is Hold, derived from 13 Buy ratings, 11 Hold ratings, and 7 Sell ratings from 31 analysts surveyed over the previous three months.
The average price target for TSLA stands at $399.25, suggesting approximately 2% downside potential from present trading levels.
