Lulu Direct

Lulu Direct

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Rating
2.6 (40)

Create, Sell and Ship books easily with the Lulu Direct App

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple! more
  • Easy to Use: Connect your books in a matter of minutes.
  • Flexible Formats: Over 3,000 book format options, binding types, and layouts.
  • Professional Quality: We deliver high quality printing at competitive prices.
Popular with stores like yours
Based in United States

Languages

English

Categories

Pricing

Free

Free to install

Merchant pays for books printed and shipped by Lulu Direct.

All charges are billed in USD. See all pricing options

Reviews (40)

Overall rating
2.6
Counts per rating level
  • 43% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 5% of ratings are 3 stars
  • 10% of ratings are 2 stars
  • 30% of ratings are 1 stars
August 7, 2025

Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself.

First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact.

Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue.

Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious.

I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.

Bullseye Billiards
United States
16 days using the app
Lulu Publishing replied October 7, 2025

Thank you for taking the time to share your feedback. We understand your concerns and want to clarify a few points that may help.

Because Lulu Direct is print-on-demand, every book is made to order. While this does take a little longer than bulk ordering and shipping books yourself, it also means no wasted inventory and a more sustainable process. Many sellers find that adding a short note to their checkout helps set the right expectations with their customers.

For the phone number requirement, Shopify offers a simple setting to collect phone numbers at checkout automatically, which prevents the extra steps you mentioned.

With payments, all transactions happen in two parts: your customer pays you, then you pay Lulu Direct. This second step can be automated, and we offer step-by-step guidance to make sure orders flow smoothly.

Our support team is always here to help with setup questions like these. Please feel free to reach out to us anytime if you have questions or need assistance – we’ll be glad to help!

August 10, 2025

Not helpful. Just like my review.

Let's Get Happy
United States
3 months using the app
August 13, 2024

They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative.

Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale.

Pre update this was a very useful service that ran perfect for many years.

Tia-Clair Toomey
Australia
Over 5 years using the app
Lulu Publishing replied October 7, 2025

We apologize for the inconvenience caused by the removal of shipment mapping. Unfortunately, this feature created issues with order fulfillment, which is why we had to retire it. Instead, orders are now automatically mapped to the lowest tracked shipping option. This simplifies setup, since you only need to manage a single rate.

We do recognize that removing a feature can be disappointing, but this change has improved the overall experience for most users.

That said, you can still display all of our available shipping options at checkout by using the Live Rates feature. Please note that this requires your Shopify account to support third-party carrier-calculated rates at checkout.

Support

App support provided by Lulu Publishing.

Get support

Developer

Lulu Publishing

P.O. Box 12018, Durham, NC, 27709, US

Launched

April 26, 2018

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