Key Takeaways
- British operator bet365 has withdrawn from the American Gaming Association membership
- The departure follows similar exits by DraftKings, FanDuel, and Fanatics over prediction market conflicts
- Bet365 pointed to the trade group’s retail casino priorities as incompatible with its digital-first business model
- Three former AGA members have already rolled out prediction market offerings
- The trade organization maintains its stance supporting tribal and state-regulated gaming frameworks
The British betting giant bet365 has withdrawn its membership from the American Gaming Association, marking another significant departure from the influential trade organization. In a statement provided to Gambling Insider, the company highlighted a widening gap between digitally-focused operators and the association’s traditional retail casino emphasis.
This withdrawal follows a wave of similar decisions by DraftKings, FanDuel, and Fanatics, all of which exited the AGA during the closing months of 2025. The common thread linking these departures centers on the association’s stance against prediction markets.
Bet365 characterized its business as prioritizing digital operations and explained that the association’s concentration on brick-and-mortar casino interests no longer aligned with its strategic direction. Despite leaving the trade group, the company emphasized its continued dedication to collaborating with regulatory bodies and industry partners throughout its operating territories.
While bet365 has not yet submitted applications for prediction market authorization to the National Futures Association, industry analysts anticipate the company may be positioning itself to enter this emerging sector.
Emerging Prediction Market Sector Divides Sports Betting Companies
Should bet365 move forward with prediction market offerings, the product could materialize through strategic acquisitions or technology collaborations instead of internal development. The company has declined to confirm any specific initiatives.
InGame first reported the news of bet365’s departure from the AGA.
Historical data retrieved from the Wayback Machine indicates that bet365, DraftKings, FanDuel, and Fanatics all held core membership status with the AGA merely twelve months ago. Today, none remain affiliated with the organization.
Both DraftKings and FanDuel publicly announced their withdrawals during November 2025. FanDuel specifically noted that its strategic move into prediction markets created irreconcilable differences with the association’s official position.
Fanatics made its exit in the middle of December, coinciding with its debut as the first major sportsbook operator to introduce a prediction market product. Subsequently, DraftKings and FanDuel unveiled their competing platforms, branded as DraftKings Predictions and FanDuel Predicts respectively.
The membership exodus extends beyond operating companies. Technology providers OpenBet and Sportradar allowed their AGA memberships to lapse in January without issuing detailed explanations. However, Sportradar’s CEO Carsten Koerl has openly discussed prediction markets as a promising expansion avenue.
During the company’s fourth quarter earnings presentation, Koerl stated that Sportradar holds a “uniquely positioned” advantage to benefit from prediction market growth, citing its B2B leadership and exclusive sports rights partnerships.
Everi, another technology supplier, has similarly disappeared from the AGA’s current membership roster. This change may correlate with executive board chair Michael Rumbolz concluding his tenure as AGA chairman in January.
Trade Association Maintains Position on Regulatory Framework
The American Gaming Association has articulated an unwavering stance on the matter. Through a December 2025 correspondence, CEO Bill Miller declared that the organization views sports event contracts as gambling activities requiring state and tribal regulation. Miller affirmed the AGA’s commitment to advocating for this regulatory structure throughout 2026.
Daily fantasy sports operators such as Underdog and PrizePicks have similarly pivoted toward prediction market models. Underdog proactively surrendered its North Carolina sports betting authorization to facilitate this transition.
Established casino brands with substantial online divisions, notably Caesars and MGM, have refrained from public commentary regarding potential prediction market ventures. Caesars had already terminated its AGA membership prior to May 2020.
BetMGM’s CEO Adam Greenblatt has acknowledged that maintaining memberships in industry associations alongside companies offering sports-event contracts presents a “conflict.” Nevertheless, BetMGM continues its participation in these organizations currently.
Despite its digital-centric approach and minimal land-based footprint, bet365 has not yet introduced prediction market products to its platform.
