Key Highlights
- Pershing Square, led by Bill Ackman, has submitted a non-binding $64 billion merger proposal to acquire Universal Music Group through its SPARC Holdings entity.
- The proposal prices UMG shares at €30.40 each — representing a substantial 78% markup over the closing price of €17.10.
- Universal Music Group’s shares surged approximately 13% following the announcement; major stakeholder Bollore Group climbed roughly 6%.
- The proposed combined company, temporarily named “Nevada Corporation,” is planned for listing on the New York Stock Exchange.
- The deal structure includes Michael Ovitz, former Walt Disney Company president, taking the chairman position on the board.
Bill Ackman’s investment firm Pershing Square has unveiled a massive $64 billion acquisition proposal for Universal Music Group, aiming to combine the music giant with its SPARC Holdings special purpose vehicle in a transaction that would relocate the Amsterdam-based company to American markets.
The acquisition structure combines cash and equity, establishing a valuation of €30.40 per UMG share — marking a dramatic 78% increase above the most recent closing figure of €17.10. Trading activity Tuesday morning saw Universal Music Group shares climb approximately 13%. Meanwhile, Bollore Group, which maintains the largest ownership position in UMG, experienced a roughly 6% stock appreciation.
Universal Music Group has not yet issued a statement regarding the proposal.
The preliminary offer is non-binding in nature. According to the proposed framework, current UMG stockholders would be entitled to €9.4 billion in cash consideration alongside 0.77 shares of the newly formed Nevada Corporation for each UMG share currently owned.
Pershing intends to secure the cash component through multiple channels: capital from SPARC’s rights holders, structured debt arrangements, and liquidating portions of its Spotify investment.
The resulting merged organization — provisionally called Nevada Corporation — would trade on the New York Stock Exchange, fulfilling Ackman’s longstanding objective of establishing UMG’s presence in American capital markets.
Ackman’s Strategic Rationale Behind the Proposal
In correspondence addressed to Universal Music Group’s board of directors, Ackman praised management’s “excellent” operational performance. However, he identified the company’s stagnant share performance since its 2021 Amsterdam debut as the fundamental challenge requiring attention.
Ackman highlighted three particular concerns: ambiguity surrounding Bollore Group’s 18% ownership position, postponement of UMG’s previously announced American listing plans, and what he characterized as insufficient leverage of the company’s financial resources.
Just last month, Universal Music Group backed away from a previous commitment made to Pershing regarding pursuing an American stock exchange listing — a decision that seemingly catalyzed Tuesday’s formal merger proposition.
According to LSEG information, Pershing controls approximately 4.7% of UMG’s outstanding shares, positioning it as the fourth-largest institutional investor.
Critical Stakeholders Remain Silent
Bollore Group, controlling 18% of Universal Music Group, has not publicly addressed the proposal. Vivendi, holding the second-largest ownership stake, similarly refrained from commenting. Tencent Holdings, UMG’s third-most significant shareholder, has not provided immediate feedback.
These stakeholder positions carry significant weight. Completing a transaction of this magnitude requires substantial backing from the existing shareholder base to advance successfully.
Michael Ovitz, renowned talent representative and former Walt Disney Company executive, is designated to assume the board chairman role at Universal Music Group should the transaction reach completion.
Pershing Square has indicated it anticipates finalizing the transaction by year-end 2026.


