Key Takeaways
- Celsius Holdings (CELH) exceeded Q4 expectations with EPS reaching $0.26 versus the anticipated $0.19, while revenue hit $721.6M compared to forecasted $638.9M.
- Year-over-year revenue increased by an impressive 117%, climbing from $332.2M in the prior year period.
- Strategic acquisitions of Alani Nu and Rockstar Energy fueled expansion, adding $370M and $45M in revenue respectively.
- The flagship CELSIUS brand experienced an approximate 8% revenue decline attributed to integration timing challenges rather than softening demand.
- Annual 2025 revenue reached an all-time high of $2.5 billion, representing an 86% increase over 2024 figures.
Celsius Holdings (CELH) shares experienced a significant surge during Thursday’s premarket session following the release of fourth-quarter financial results that surpassed analyst projections across key metrics.
The energy drink manufacturer posted adjusted earnings of $0.26 per share, exceeding Wall Street’s consensus estimate of $0.19 by seven cents. Total revenue reached $721.6 million, representing a substantial increase from the $332.2 million recorded during the comparable quarter last year and comfortably beating the $638.9 million analyst forecast.
Shares of CELH climbed approximately 10% during Thursday’s premarket session. Prior to this earnings announcement, the stock had already appreciated 95% over the trailing twelve-month period through Wednesday’s closing bell.
The dramatic revenue expansion stemmed primarily from two strategic acquisitions. The Alani Nu purchase generated $370 million in quarterly revenue, while the Rockstar Energy acquisition contributed an additional $45 million. These transactions collectively propelled overall revenue significantly beyond previous-year performance.
However, not all brand segments showed growth. The flagship CELSIUS label experienced an approximate 8% revenue contraction versus the year-ago quarter. Management explained this decline resulted from timing complications during the integration phase, creating temporary misalignment between product shipments and promotional campaigns.
Company executives emphasized that this revenue softness doesn’t mirror underlying consumer demand patterns.
Profitability Pressures Temporary, Management Says
The gross profit margin for the fourth quarter registered at 47.4%, declining from 50.2% in the corresponding period last year. Management linked this compression to integration expenses and elevated product costs stemming from tariff implementations.
Company leadership anticipates margin expansion throughout 2026, projecting a return to gross margin levels in the low-50% range once integration activities conclude.
For the complete 2025 fiscal year, Celsius delivered record-setting revenue of $2,515.3 million, climbing 86% from $1,355.6 million in 2024. Full-year adjusted diluted earnings per share came in at $1.34, nearly double the $0.70 reported in the previous year.
Customer Loyalty Metrics Show Strengthening Engagement
A particularly noteworthy insight from the quarterly report centered on evolving consumer purchasing patterns.
Celsius disclosed that 52% of repeat customers now complete five or more transactions, up from roughly 45% in the prior year. Chief Executive Officer John Fieldly highlighted this trend as evidence that the brand is embedding itself into consumers’ daily habits beyond occasional consumption occasions.
“It isn’t just about recruiting new consumers,” Fieldly said. “It’s about becoming part of that daily lifestyle and daily routine.”
Within U.S. measured retail channels, the Celsius Holdings brand portfolio recorded a 24.4% lift in retail sales during the 13-week period concluding December 28, 2025. The company currently commands roughly 20% dollar share within the domestic energy drink category.
The full-year 2025 revenue achievement of $2.5 billion established a new company milestone, with Fieldly characterizing it as “a defining year.”
